Digital and Social Media Analyst

7 days ago

Mumbai, Maharashtra, India Artha Group Full time

About Artha Group

Artha Group is at the forefront of venture capital and private equity, managing an AUM of ₹1,000 crores across Artha Venture Fund, Artha Select Fund, and Artha Continuum Fund. Based in the thriving financial hub of Lower Parel, Mumbai, we are a dynamic and forward-thinking investment firm with a meticulously curated portfolio spanning 116+ industry-leading companies, including OYO Rooms, Purplle, IconBuild, Tala, Karza Technologies, and Rapido.

With 33+ successful exits, we have built a legacy of identifying and scaling high-growth startups while driving significant liquidity events. As we embark on an ambitious journey to 5x our AUM in the next five years, we are seeking a Digital & Social Media Analyst to shape and execute our digital presence, ensuring that Artha maintains a powerful and engaging online identity.

The Role: Digital & Social Media Analyst

This role is not focused on content strategy or ideation—we have a specialized team handling that. Instead, the Digital & Social Media Analyst will be responsible for executing, managing, and optimizing Artha Group's entire digital ecosystem, working in close collaboration with the Content Strategy Team and the Digital Marketing Lead. This individual will ensure that all digital platforms—including our website, social media, Google reviews, Wikipedia page, and online reputation—are consistently updated, well-maintained, and strategically aligned with our brand objectives.

The ideal candidate is meticulous, highly analytical, and digital-first, with a deep understanding of performance tracking, social media execution, and engagement metrics.

Key Responsibilities

Digital Presence & Brand Management

  1. Oversee and maintain Artha's website, Google reviews, Wikipedia page, and digital reputation across platforms.
  2. Monitor online discussions, reviews, and brand mentions, ensuring a proactive approach to reputation management.
  3. Ensure all digital assets are up-to-date, well-structured, and reflective of the brand's positioning.

Social Media Execution & Engagement

  1. Manage the end-to-end execution of social media content, ensuring timely and seamless publishing.
  2. Optimize posts with relevant hashtags, descriptions, and structured formatting.
  3. Oversee paid promotions, ad boosting, and sponsored campaigns to maximize digital impact.
  4. Monitor, respond, and manage inbound communication, including messages, comments, and inquiries across social platforms.
  5. Manage Artha's WhatsApp communication channels, ensuring streamlined messaging and audience engagement.

Performance Measurement & Reporting

  1. Track and analyze key engagement metrics, audience insights, and social media performance using analytics tools.
  2. Provide structured weekly and monthly reports on content effectiveness, engagement patterns, and campaign ROI.
  3. Offer data-driven recommendations to the Content Strategy Team to enhance content performance.

Lead Generation & Campaign Optimization

  1. Work closely with the Digital Marketing Lead to design and implement lead generation campaigns leveraging social media content.
  2. Identify high-performing content and engagement trends to optimize conversion-focused digital strategies.
  3. Ensure Artha's digital footprint aligns with investor engagement goals and business growth strategies.

Ideal Candidate Profile

  1. A digital execution expert with a strategic mindset—focused on performance, not just content creation.
  2. Highly detail-oriented and analytical, with a data-first approach to social media success.
  3. Adept at working cross-functionally, particularly with content, marketing, and leadership teams.
  4. Exceptional at managing digital interactions, reputation, and brand consistency across platforms.

Required Skills & Qualifications

  1. 3-5 years of experience in digital execution and social media management, particularly in the financial services, venture capital, or private equity space.
  2. Strong grasp of Google Analytics, social media analytics tools, and performance tracking frameworks.
  3. Proficiency in Meta Business Suite, Google Ads, paid promotions, and campaign execution.
  4. Experience managing corporate websites, Wikipedia pages, and online review platforms.
  5. Hands-on experience with lead generation, audience targeting, and engagement analytics.
  6. Strong communication and reporting skills, with the ability to translate data into actionable insights.

Compensation & Benefits

Total Annual Package: ₹12,00,000

Fixed Salary: ₹9,60,000

Annual Retention Bonus: ₹2,40,000 (guaranteed, not linked to performance)

Growth opportunity in one of India's most dynamic investment firms.

Exposure to high-impact digital strategies in the VC & PE ecosystem.

If you thrive in a fast-paced digital environment and have a sharp eye for execution, performance, and analytics, we invite you to be part of Artha's exciting journey

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