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Digital Marketing and Social Media Specialist

2 weeks ago

Mumbai, Maharashtra, India Artha Group Full time

About Artha Group

We are at the forefront of venture capital and private equity, managing an impressive portfolio of high-growth startups.

Our team is dedicated to identifying and scaling these startups, with a focus on driving significant liquidity events.

As a Digital & Social Media Analyst, you will play a key role in shaping and executing our digital presence, working closely with the Content Strategy Team and the Digital Marketing Lead.

Digital Presence and Brand Management
  • Oversee and maintain Artha's website, Google reviews, Wikipedia page, and digital reputation across platforms.
  • Monitor online discussions, reviews, and brand mentions, ensuring a proactive approach to reputation management.
  • Ensure all digital assets are up-to-date, well-structured, and reflective of the brand's positioning.

Social Media Execution and Engagement

  • Manage the end-to-end execution of social media content, ensuring timely and seamless publishing.
  • Optimize posts with relevant hashtags, descriptions, and structured formatting.
  • Oversee paid promotions, ad boosting, and sponsored campaigns to maximize digital impact.
  • Monitor, respond, and manage inbound communication, including messages, comments, and inquiries across social platforms.
  • Manage Artha's WhatsApp communication channels, ensuring streamlined messaging and audience engagement.

Performance Measurement and Reporting

  • Track and analyze key engagement metrics, audience insights, and social media performance using analytics tools.
  • Provide structured weekly and monthly reports on content effectiveness, engagement patterns, and campaign ROI.
  • Offer data-driven recommendations to the Content Strategy Team to enhance content performance.

Lead Generation and Campaign Optimization

  • Work closely with the Digital Marketing Lead to design and implement lead generation campaigns leveraging social media content.
  • Identify high-performing content and engagement trends to optimize conversion-focused digital strategies.
  • Ensure Artha's digital footprint aligns with investor engagement goals and business growth strategies.