Marketing and Social Media Specialist

1 week ago


Mumbai, Maharashtra, India Podar Education Network Full time
Marketing and Social Media Specialist Role

Podar Education Network is looking for a talented marketing and social media specialist to drive our online presence and engagement.

About Us

With a rich history dating back to 1927, Podar Education Group has established itself as a leading player in the educational sector. Our network comprises 149 institutions nationwide, serving over 250,000 students with the support of 7,800 dedicated staff members.

Key Responsibilities:
  • Foster strong relationships with internal marketing and social media vendors to ensure seamless collaboration and high-quality deliverables.
  • Develop and execute Google Ads and Meta (Facebook/Instagram) ad campaigns to drive lead generation and sales.
  • Implement effective SEO strategies to enhance organic search rankings and visibility.
  • Collaborate with cross-functional teams and external agencies to bring digital marketing strategies to life.
  • Analyze campaign performance and provide actionable insights to optimize ROI.
Requirements:
  • Superior written and verbal communication skills.
  • Proficiency in running social media paid campaigns across multiple platforms (Instagram, AdWords, LinkedIn, Facebook, YouTube).
  • Critical thinking and problem-solving abilities.
  • Experience working with Google Analytics and Meta Business Suite.
  • Exceptional attention to detail with strong organizational and time management skills.
  • Able to work independently and prioritize multiple tasks effectively.
  • Familiarity with diverse social media content formats.

Ideal Candidate Profile:
Bachelor's degree in English, Communications, Marketing, or a related field.
2+ years of experience managing social media from an agency perspective.
Demonstrated track record of driving brand impact through social media content.
Creative, strategic, and analytical mindset with a desire to learn and grow.



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