Marketing and Social Media Specialist
1 week ago
Podar Education Network is looking for a talented marketing and social media specialist to drive our online presence and engagement.
About UsWith a rich history dating back to 1927, Podar Education Group has established itself as a leading player in the educational sector. Our network comprises 149 institutions nationwide, serving over 250,000 students with the support of 7,800 dedicated staff members.
Key Responsibilities:- Foster strong relationships with internal marketing and social media vendors to ensure seamless collaboration and high-quality deliverables.
- Develop and execute Google Ads and Meta (Facebook/Instagram) ad campaigns to drive lead generation and sales.
- Implement effective SEO strategies to enhance organic search rankings and visibility.
- Collaborate with cross-functional teams and external agencies to bring digital marketing strategies to life.
- Analyze campaign performance and provide actionable insights to optimize ROI.
- Superior written and verbal communication skills.
- Proficiency in running social media paid campaigns across multiple platforms (Instagram, AdWords, LinkedIn, Facebook, YouTube).
- Critical thinking and problem-solving abilities.
- Experience working with Google Analytics and Meta Business Suite.
- Exceptional attention to detail with strong organizational and time management skills.
- Able to work independently and prioritize multiple tasks effectively.
- Familiarity with diverse social media content formats.
Ideal Candidate Profile:
Bachelor's degree in English, Communications, Marketing, or a related field.
2+ years of experience managing social media from an agency perspective.
Demonstrated track record of driving brand impact through social media content.
Creative, strategic, and analytical mindset with a desire to learn and grow.
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