Sales & Marketing Head – Alcohol / Distillery Industry

2 days ago


North Goa, India Bayolu One Investments Full time

BayoluOne GroupLocation: Goa, IndiaIndustry: Alcohol / DistilleryExperience: 5–10 years (Distillery experience is mandatory)Job OverviewWe are seeking an experienced Sales & Marketing professional to lead our alcohol brand portfolio, starting with the launch of RTD cocktails (8% & 16% ABV) and expanding into premium whiskey and exports to UAE & Sri Lanka.The ideal candidate must have strong industry exposure, deep market connections, and the capability to build and manage teams while aligning with our long-term brand vision.Key ResponsibilitiesSales· Develop and execute sales strategies for RTD and future spirits portfolio.· Build and manage distributor and retail partnerships across India.· Drive revenue growth and achieve targets across channels.· Analyze market trends, competition, and category opportunities.· Manage pricing, margins, and profitability.· Build, mentor, and lead the sales team.Marketing· Develop and implement brand marketing strategies and campaigns.· Manage digital marketing, brand activations, events, and product launches.· Ensure cohesive brand communication across all touchpoints.· Track campaign performance and optimize for improved ROI.· Ensure compliance with alcohol marketing regulations in India.What We Expect· Mandatory experience in the distillery/alcohol/beverage industry.· Strong understanding of alcohol sales channels, marketing practices, and legal regulations.· Ability to clearly articulate market challenges, how they’ve overcome them, and their approach to future challenges.· Established market networks and distributor connections.· Leadership capability with the willingness to build and lead a team.· Strategic thinker with strong execution, communication, and negotiation skills.· Genuine interest in contributing to a growing brand with long-term vision.Preferred Attributes· Experience launching new alcohol brands or leading brand expansions.· Strong analytical and planning skills.



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