Social Media Marketing Specialist

4 weeks ago

Mangaluru, India Hiypr Full time

Company Description:


Hiypr isn’t just a digital marketing agency, we’re a tight knit family of visionaries and achievers dedicated to refining and elevating brands. With a focus on crafting captivating digital narratives and monitoring brand growth, we redefine the way stories are told in the digital realm.


Responsibilities:


  • Content Creation: Develop engaging and relevant content for various social media platforms, including but not limited to Facebook, Instagram.
  • Campaign Planning and Execution: Collaborate with internal teams to develop and implement social media marketing campaigns that align with clients' goals and objectives, leveraging both organic and paid strategies.
  • Analytics and Reporting: Track key performance metrics, analyze campaign data, and prepare regular reports to measure the effectiveness of social media initiatives and inform optimization strategies.
  • Trend Monitoring: Stay updated on social media trends, algorithm changes, and emerging platforms to identify opportunities for innovation and optimization.
  • Influencer Outreach: Identify and cultivate relationships with relevant influencers and industry leaders to amplify brand reach and engagement.
  • Content Calendar Management: Maintain a content calendar to ensure consistent posting schedules and alignment with overarching marketing strategies.


Requirements:


  • Creative Thinking: Ability to think creatively and develop engaging content ideas that resonate with target audiences and drive meaningful interactions.
  • Analytical Skills: Proficiency in social media analytics tools (e.g., Facebook Insights, Google Analytics) to track performance metrics, analyze data, and derive actionable insights.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling copy and engage with diverse audiences across different social media channels.

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