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Search Engine Optimization Specialist
4 weeks ago
About Metasoft IT Solutions: Metasoft IT Solutions is a leading provider of innovative technology solutions, specializing in software development, IT consulting, digital marketing, and web development services. We are committed to delivering high-quality services to our clients and helping them achieve their business goals through cutting-edge technology solutions.
Job Description: We are seeking a skilled and experienced SEO Specialist to join our team in Mangalore. The ideal candidate will have in-depth knowledge of SEO strategies, meta ads, campaign management, and email marketing techniques to drive organic traffic and enhance online visibility.
Key Responsibilities:
- Conduct keyword research and analysis to identify opportunities for organic traffic growth.
- Optimize website content, meta tags, and structure for improved search engine rankings.
- Manage and optimize meta ads campaigns to drive targeted traffic and conversions.
- Plan, execute, and monitor email marketing campaigns to engage and nurture leads.
- Analyze website performance using SEO tools and provide recommendations for improvement.
- Stay updated with industry trends, algorithm changes, and best practices in SEO and digital marketing.
- Collaborate with content creators, developers, and marketing teams to implement SEO strategies.
Qualifications:
- Bachelor’s degree in Marketing, Business, Computer Science, or related field.
- Proven experience as an SEO Specialist with a strong understanding of SEO principles and techniques.
- Expertise in meta ads management, campaign running, and email marketing.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
- Excellent analytical skills and attention to detail.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Link Building and Web Analytics
- On-Page SEO optimization
- Experience with SEO tools and technologies
- Knowledge of SEO best practices and industry trends
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Attention to detail and ability to work with data
- Knowledge of HTML, CSS, and JavaScript is a plus
- Experience in the IT industry or digital marketing is beneficial
- Bachelor's degree in Computer Science, Marketing, or related field
- Certification in Google Analytics or Google Ads is a plus.
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