Affiliate Marketing Manager

1 month ago

Chennai, India Novac Technology Solutions Full time

Key Responsibilities:

  • Develop and execute affiliate marketing strategies to drive traffic, leads, and sales for our investment products.
  • On-board new affiliate partners and manage relationships with existing partners to maximize performance and revenue.
  • Negotiate and establish commission structures and incentive programs to incentivize affiliates and optimize ROI.
  • Monitor affiliate activity, analyze performance metrics, and identify opportunities for optimization and growth.
  • Provide affiliates with marketing materials, support, and ongoing communication to ensure success and compliance.
  • Collaborate with internal stakeholders, including marketing, customer support, product, and development teams, to align affiliate initiatives with business objectives.
  • Collaborate with the marketing team to develop compelling promotional materials, landing pages, and creatives tailored to the affiliate channel.
  • Continuously evaluate and test different promotional tactics, offers, and landing page designs to optimize conversion rates and maximize ROI.
  • Stay updated on industry trends, best practices, and competitor activities to continuously improve the affiliate program's performance.
  • Track and report on key performance indicators (KPIs) and provide regular insights and recommendations to management.
  • Develop and maintain strong relationships with affiliate partners, serving as the main point of contact and addressing their inquiries and concerns promptly.
  • Conduct regular performance reviews and provide feedback to affiliates to help them optimize their promotional efforts and drive better results.
  • Work closely with the compliance team to ensure that all affiliate activities comply with relevant laws, regulations, and company policies.
  • Prepare regular reports and presentations for senior management, summarizing affiliate program performance, key insights, and actionable recommendations for improvement.
  • Lead cross-functional projects and initiatives related to affiliate marketing, working closely with teams across the organization to drive alignment and achieve business objectives.


Qualifications:

  • Bachelor's degree in Marketing, Business, Finance, or related field.
  • Proven experience in affiliate marketing, preferably within the financial services or investment industry.
  • Deep understanding of affiliate marketing principles, strategies, and best practices.
  • Strong negotiation, communication, and relationship-building skills.
  • Analytical mindset with the ability to interpret data, analyze performance metrics, and optimize campaigns.
  • Familiarity with affiliate marketing platforms, tracking tools, and analytics software.
  • Creative thinker with a proactive approach to problem-solving and generating new ideas.
  • Results-oriented with a focus on achieving and exceeding targets and KPIs.

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