Head of Marketing

3 weeks ago

Noida, India CitiXsys - iVend Retail Full time

What you'll do:


Strategic Marketing Planning:

  • Develop and implement comprehensive marketing strategies aligned with the company's goals and objectives.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and growth opportunities.
  • Define target customer segments and develop effective positioning and messaging strategies.


Lead Generation and Customer Acquisition:

  • Drive product-led journey lead generation initiatives to expand the customer base
  • Develop and execute multi-channel marketing campaigns, including digital advertising, content marketing, email marketing, events, and partnerships.
  • Optimize marketing campaigns to maximize conversion rates and return on investment (ROI)
  • Collaborate with the Sales team to ensure marketing efforts align with sales objectives and support the sales funnel in a coordinated and effective manner.

Brand Development and Management:

  • Develop and maintain a strong, differentiated brand identity that resonates with the target audience.
  • Ensure consistent brand messaging and visual identity across all marketing channels and touchpoints.
  • Develop and manage brand guidelines to maintain brand consistency across the organization.

Content Marketing and Thought Leadership:

  • Develop and execute a content marketing strategy to establish the company as a thought leader in the industry.
  • Create and oversee the production of high-quality content, including blog articles, whitepapers, case studies, videos, and webinars.
  • Leverage content marketing to drive brand awareness, engage prospects and customers, and support lead-generation efforts.


Marketing Analytics and Reporting:

  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness and impact of marketing initiatives.
  • Utilize marketing analytics and data-driven insights to optimize marketing strategies and tactics.
  • Provide regular reports to the executive team on marketing performance, trends, and recommendations for improvement.


Team leadership & development:

  • Lead and develop a high-performing marketing team, providing guidance and support in day-to-day operations.
  • Set performance goals for the team and provide regular feedback and coaching.
  • Foster a culture of continuous learning, growth, and accountability within the operations team.


What will make you stand out:

  • Ability to remotely manage a team.
  • Stable work history and longevity.
  • Strong understanding of SaaS marketing, willingness to try innovative marketing technologies to drive efficiency.


Requirements:

  • 15+ years of experience in marketing with a proven track record of senior marketing leadership driving results in the software industry.
  • Understanding of the SaaS business models, target markets, and customer acquisition strategies.
  • Demonstrated ability to develop and execute growth strategies that have a measurable impact.
  • Strong knowledge of digital marketing channels including paid search, social media, email marketing, lifecycle marketing, and SEO.
  • Comfortable with data analysis and data-driven decision-making
  • Excellent project management skills with the ability to prioritize and manage multiple projects simultaneously.
  • Exceptional communication and collaboration skills with a focus on building strong cross-functional relationships.
  • Self-driven, comfortable with a fast-paced, always-on, highly ambiguous environment.
  • Be a great problem solver, with a flexible, can-do attitude, happy to put your hand to anything.

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