Senior Copywriter

2 weeks ago

Gurugram, India Pravis Growth Partners Full time

About Pravis:

Pravis is a cutting-edge growth marketing firm founded by ex-Momspresso founders, who successfully exited their venture to Mamaearth. With a digital-first approach at its core, Pravis specializes in fostering organic brand growth through a well-defined playbook that emphasises content creation and community engagement. The firm provides a comprehensive suite of services including Digital-first Marketing Strategy, Brand Consulting, Creative Development, Media Services, as well as Content and Influencer Marketing.


Having built a formidable client roster that includes leading brands such as Volvo, Johnson & Johnson, Aveeno, Danone, Samsung, Voltas Beko, PNB Metlife, Philips, and Canara HSBC, Pravis has established itself as a leader in leveraging digital strategies to enhance brand visibility and engagement. Further expanding its innovative offerings, Pravis has invested in StreamO, a tech platform designed to scale brand interactions within the gaming community, facilitating unique brand experiences directly within gamer hangouts.


The leadership team at Pravis includes alumni from top institutions such as IIT and IIM, and professionals with experience at major firms like Unilever, Pepsi, Disney, JWT, and BBDO.


As pioneers in digital marketing, Pravis continues to drive brand success by marrying cutting-edge technology with strategic content and community-focused initiatives, setting new standards in the industry.

 

In order to cater to its fast-growing business, Pravis is looking for some promising candidates to expand its team. Other than possessing the necessary skills for the role, we’d love to meet you if you've done any of the following:  

  • Taken a real ‘risk’ beyond playing cards at Diwali.
  • Followed a passion … even if it means pursuing your partner/spouse.
  • Done something you really believed in, especially when no one else did.
  • Faced adversity and bounced back from it.
  • Travelled extensively beyond home and work.
  • Played a sport, other than in office.


Job Title: Senior Copywriter


Experience: 6-8 years, preferably a mix of mainline and digital advertising

Qualification: Graduate from a premier institute, academic background in Communication, Marketing or Literature preferred


Key Responsibilities:

  • Strategise, conceptualise and write for digital-first campaigns for brands across categories, including films.
  • Collaborate with design and execution teams for effective execution.
  • Collaborate with film production houses for creating digital films.
  • Front-face the brand for selling creative concepts and campaigns.
  • Stay updated with latest trends in content marketing, digital technology and consumer behaviour to ensure content is relevant and engaging.
  • Be responsible for proofreading and other quality checks.

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