BeatO - Senior Copywriter

4 weeks ago

Gurugram, India BeatO App Full time

- Spearhead the formulation of innovative content strategies tailored for integrated marketing campaigns, spanning across diverse channels such as digital platforms, print media, and social networks.

- Drive the creation of compelling, resonant messaging that encapsulates our brand ethos and captivates our target demographic across various touchpoints.

- Champion the evolution and refinement of our brand voice, ensuring consistency and relevance in all communication endeavors.

- Take on a leadership role within the content team, guiding and inspiring junior copywriters to unlock their full potential through mentorship and constructive feedback.

- Foster a collaborative environment within the team, fostering cross-functional partnerships with marketing, design, product, and sales teams to ensure seamless alignment.

- Craft and refine engaging content across a multitude of platforms including websites, email campaigns, advertisements, product descriptions, and more, elevating the overall quality.

- Write content for performance ads - push notifications - etc

- Be responsible for moment marketing finds and curating smart engagement

- Explore deeply by researching online and talking to experts to understand what our target audience wants and feels.

- Conduct rigorous editing and proofreading to uphold the highest standards of clarity, coherence, and persuasiveness in all written materials.

- Stay at the vanguard of industry trends, competitor insights, and emerging technologies, leveraging this knowledge to drive continuous innovation and evolution.

Experience :

- Degree in English Literature or a related field, demonstrating a strong foundation in language and communication.

- Proven track record of 6-10 years in copywriting, ideally within both agency and corporate environments, showcasing extensive experience and adaptability.

- In-depth understanding of branding principles, marketing strategies, and consumer behavior, enabling strategic content creation aligned with business objectives.

- Innate creativity and storytelling prowess, with a knack for generating innovative ideas that deeply resonate with target audiences.

- Demonstrated success in crafting digital ad campaigns, compelling video scripts, and impactful content pieces, highlighting a history of driving engagement and conversions.

- Exceptional communication and collaboration skills essential for thriving in fast-paced, deadline-driven environments, fostering teamwork and synergy across departments.

- Adaptability to collaborative challenges, showcasing resilience and the ability to excel under pressure.

(ref:iimjobs.com)

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