Assistant Marketing Manager

1 week ago


Bengaluru, Karnataka, India Gameskraft Full time

About the Role:

We are looking for an Assistant Manager – Digital Marketing & Partnerships to drive user acquisition through performance marketing and strategic partnerships. This role is ideal for someone who can drive paid campaigns efficiently while also identifying and managing high-impact distribution partnerships.

Key Responsibilities:

Digital Marketing (Performance & Growth):

  • Plan, execute, and optimize paid marketing campaigns across Google, Meta and other relevant channels.
  • Analyze campaign performance and continuously optimize for CAC, LTV, and ROAS.
  • Work with internal teams to develop engaging ad creatives, landing pages, and messaging strategies.
  • Leverage programmatic and affiliate marketing to expand reach and improve acquisition efficiency.
  • Utilize data-driven insights to experiment with new audience segments and targeting approaches.

Partnerships for Acquisition:

  • Identify, negotiate, and onboard strategic partners to drive customer acquisition.
  • Monitor partner performance, analyse key metrics, and optimize collaborations for maximum impact.
  • Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
  • Stay updated on industry trends to explore new acquisition opportunities and partnership models.

Requirements:

  • 3-5 years of experience in performance marketing and partnerships (preferably in gaming, fintech, or e-commerce).
  • Strong understanding of paid acquisition channels (Google Ads, Facebook Ads, UAC, etc.).
  • Experience in managing partnerships, negotiating deals, and executing co-marketing campaigns.
  • Ability to work in a fast-paced, performance-driven environment.
  • Excellent communication and stakeholder management skills.

Good to Have:

  • Experience in the gaming or real-money gaming (RMG) industry.
  • Prior work with OEM partnerships, telco partnerships, or alternative app.


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