Assistant Marketing Manager
1 week ago
About the Role:
We are looking for an Assistant Manager – Digital Marketing & Partnerships to drive user acquisition through performance marketing and strategic partnerships. This role is ideal for someone who can drive paid campaigns efficiently while also identifying and managing high-impact distribution partnerships.
Key Responsibilities:
Digital Marketing (Performance & Growth):
- Plan, execute, and optimize paid marketing campaigns across Google, Meta and other relevant channels.
- Analyze campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Work with internal teams to develop engaging ad creatives, landing pages, and messaging strategies.
- Leverage programmatic and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments and targeting approaches.
Partnerships for Acquisition:
- Identify, negotiate, and onboard strategic partners to drive customer acquisition.
- Monitor partner performance, analyse key metrics, and optimize collaborations for maximum impact.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.
- Stay updated on industry trends to explore new acquisition opportunities and partnership models.
Requirements:
- 3-5 years of experience in performance marketing and partnerships (preferably in gaming, fintech, or e-commerce).
- Strong understanding of paid acquisition channels (Google Ads, Facebook Ads, UAC, etc.).
- Experience in managing partnerships, negotiating deals, and executing co-marketing campaigns.
- Ability to work in a fast-paced, performance-driven environment.
- Excellent communication and stakeholder management skills.
Good to Have:
- Experience in the gaming or real-money gaming (RMG) industry.
- Prior work with OEM partnerships, telco partnerships, or alternative app.
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