Assistant Manager – Content Marketing

2 weeks ago


Bengaluru, Karnataka, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full time

Job Title: Assistant Manager – Content Marketing

Location: Bengaluru

Preferred Industry: Retail (D2C)

CTC- Upto 27 LPA

About the Role:

  • Content Strategy: Develop and implement a comprehensive e-commerce content marketing strategy aligned with business goals.
  • Content Calendar: Create and manage the brand's e-commerce content calendar based on key marketing moments and business priorities.
  • Market & Consumer Insights: Analyze trends and competitor activity to refine content strategies.
  • Paid Advertising: Design and execute digital ad campaigns across platforms like Google Ads, Meta, and display networks.
  • SEO Optimization: Implement strategies to improve website ranking and drive organic traffic.
  • Email Campaigns: Develop and execute targeted email campaigns to drive customer acquisition, retention, and cross-selling.
  • Social Media Engagement: Create engaging social media content and digital storytelling to drive consumer interaction.
  • Content Creation & Management: Oversee the creation of brand-consistent content across e-commerce platforms and ensure it aligns with the brand message.
  • Cross-functional Collaboration: Work with design, product, and business teams to gather insights and create effective content.
  • Performance Tracking: Monitor and track key content metrics (traffic, conversion rates) and optimize for better engagement.
  • Vendor & Agency Management: Manage external agencies, vendors, and production houses to ensure high-quality content execution.
  • Content Optimization: Continuously optimize content based on platform-specific requirements and emerging trends.


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