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Assistant Manager – Content Marketing

1 month ago


Bengaluru, Karnataka, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full time

Job Title : Assistant Manager – Content Marketing

Location : Bengaluru

Industry : Retail (Direct-to-Consumer)

Compensation Package: Up to 27 LPA

About the Role:

  • Main Responsibilities :
    • Content Strategy Development : Create and implement a comprehensive e-commerce content marketing strategy aligned with business goals.
    • Content Calendar Management : Design and manage the brand's e-commerce content calendar based on key marketing moments and business priorities.
    • Market Analysis : Analyze trends and competitor activity to refine content strategies.
    • Digital Advertising : Develop and execute digital ad campaigns across platforms like Google Ads, Meta, and display networks.
    • Search Engine Optimization : Implement strategies to improve website ranking and drive organic traffic.
    • Email Campaigns : Develop and execute targeted email campaigns to drive customer acquisition, retention, and cross-selling.
    • Social Media Engagement : Create engaging social media content and digital storytelling to drive consumer interaction.
    • Content Creation & Management : Oversee the creation of brand-consistent content across e-commerce platforms and ensure it aligns with the brand message.
    • Cross-functional Collaboration : Work with design, product, and business teams to gather insights and create effective content.
    • Performance Monitoring : Track and analyze key content metrics (traffic, conversion rates) and optimize for better engagement.
    • Agency and Vendor Management : Manage external agencies, vendors, and production houses to ensure high-quality content execution.
    • Content Enhancement : Continuously optimize content based on platform-specific requirements and emerging trends.