Media Specialist
3 weeks ago
Job Title: Performance Marketing Executive - Gamenation
Job Description: Performance Marketing Executive
Position Overview:
We are seeking a highly motivated and results-oriented Performance Marketing Executive to join our marketing team in Gamenation. The ideal candidate will be responsible for driving the company's digital marketing efforts, with a primary focus on Google Ads, Meta Ads (formerly Facebook Ads), retention marketing, and funnel optimization in the ecommerce space. The successful candidate will play a critical role in maximising ROI, increasing customer acquisition and retention, and optimising the online sales funnel.
Key Responsibilities:
- Develop and execute performance marketing strategies to drive traffic, conversions, and revenue growth.
- Manage and optimise Google Ads campaigns, including search, display, shopping, and remarketing campaigns, to achieve performance targets.
- Plan, implement, and optimise Meta Ads campaigns across various platforms to maximise reach, engagement, and conversions.
- Lead retention marketing initiatives, including email marketing campaigns, whatsapp marketing campaigns, loyalty programs, and customer segmentation strategies, to enhance customer lifetime value.
- Conduct A/B testing and data analysis to optimise marketing campaigns, improve conversion rates, and identify opportunities for performance improvement.
- Collaborate with cross-functional teams, including product, design, and analytics, to ensure alignment of marketing strategies with business goals and objectives.
- Monitor key performance indicators (KPIs), track campaign performance, and provide regular performance reports and insights to stakeholders.
- Stay updated on industry trends, best practices, and emerging technologies in performance marketing and ecommerce to drive innovation and continuous improvement.
Qualifications:
- Bachelor's degree in marketing, business administration, or a related field.
- Proven experience in digital marketing, with a focus on performance marketing, preferably in the ecommerce industry
- Proficiency in managing Google Ads campaigns, including Google Ads certification.
- Experience in planning, implementing, and optimizing Meta Ads campaigns across various platforms.
- Strong analytical skills and experience in data-driven decision-making and performance analysis.
- Familiarity with retention marketing strategies, including email marketing, CRM systems, and customer segmentation.
- Solid understanding of ecommerce sales funnels and conversion rate optimization (CRO) techniques.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams.
- Results-oriented mindset with a passion for driving measurable business outcomes.
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