Digital Marketing Expert

2 weeks ago

India Ryz Up Full time

Only serious candidates should apply. This is a challenging position. Apply only if (a) you are looking for a really challenging opportunity (b) you are looking for an opportunity with global exposure (c) you are ready to persevere through the challenges and ambiguities of the role and the work (d) you are looking to build and develop a digital marketing team under your leadership and (e) your reason to join this role is NOT an increment from your current / last compensation.


People lacking the above would either struggle through the recruitment process or won't be a good fit in this role and the company


Recruitment process will include 2-3 interviews with senior management and a written exercise to be submitted in the beginning of the process.


About Company:


Ryzup.ai is a new tech startup started by Ex-Rocket Internet team member to partner with fast growing companies, entrepreneurs, and investors in APAC, Europe and beyond. Our mission is to provide technology and tools to growing start-ups in their growth journey by helping them in various important areas of building a growing business. Since our launch in 2024, we have partnered with various fast growing companies and helping them to grow to the next level.


We are a fast growing tech start-up building a Artificial Intelligence / Machine Learning based software and platform for finance for start-ups, investors, tech companies. We are headquartered in Singapore with a team in Singapore, India, Pakistan and South East Asia.


Our team includes experienced CFOs, finance professionals, tech and product professionals and award winning team members. We partner with some of the fastest growing start ups in Asia, Australia and the US. Our team members have worked with many startups in Asia and Europe at various stages and helped them in their growth journey.


Due to an significant increase in business and strong plans for further growth, we are seeking a driven and enthusiastic Digital Marketing Expert to join our team


As a Digital marketing expert, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy for our various markets - Singapore, Australia, UAE, US, UK. The digital strategy is extremely important to our company's success, so your role will be crucial in achieving our business goals and objectives as set out by Global Leadership team.


Key duties

  • Data-driven marketing
  • Lead generation through organic and paid channels
  • Develop the strategic content marketing plan for execution across the various digital channels
  • Propose ways to elevate brand image and maintain brand consistencies across platforms and channels.
  • Oversee the user experience and maintenance of our .com and other platforms and channels
  • Develop, plan and execute digital advertising and performance marketing strategies
  • Develop and execute creative marketing campaigns to promote brand awareness and improve sales conversion.
  • Manage and develop the skillsets of the digital team and build a future vision for digital marketing team


Responsibilities

  • Responsible for managing the digital marketing landscape for the business from web, SEO and paid media
  • Manage the strategy and adapt where needed
  • Develop an media strategy to find opportunities to improve on user engagement based on data insights
  • Prepare and manage the digital marketing budget
  • Lead and manage various digital marketing channels
  • Analyse user behaviours and engagement using third-party analytics to improve content and branding


Strategic and Creative development and Implementation


  • Propose creative ideas to reach potential customers and open new sales channels
  • Suggest activities for improving the quality of online content
  • Build inbound marketing plans and nurture leads from that offer
  • Be accountable - measure KPIs and ROI on all digital tactics


Competitor research and development


  • Research competitors/ influencing brands and provide suggestions for improvement for our brand
  • Keep Leadership Team informed of latest research and forecast future sales and performance trends

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