Digital Marketing Expert
2 weeks ago
**Job Description**:
**Responsibilities**:
- Develop and implement a data-driven digital marketing strategy across various channels, including SEO, SEM, Organic Social Media Marketing (SMM), Pay-Per-Click (PPC) advertising, and Facebook paid campaigns.
- Conduct in-depth keyword research and competitor analysis to optimize website content and paid advertising campaigns for search engines.
- Manage and oversee all aspects of Search Engine Optimization (SEO), including on-page and off-page optimization strategies.
- Manage Search Engine Marketing (SEM) campaigns, including Google Ads and other PPC platforms, to drive targeted traffic and conversions.
- Develop and execute organic social media marketing campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to build brand awareness, engage with target audiences, and generate leads.
- Create and manage high-quality content calendars for all digital marketing channels.
- Manage and optimize Facebook paid advertising campaigns to achieve specific marketing objectives.
- Analyze website traffic, campaign performance, and marketing data using analytics tools (e.g., Google Analytics) to identify trends, measure ROI, and optimize campaigns for better results.
- Generate comprehensive reports to track progress towards marketing goals and present findings to stakeholders.
- Stay up-to-date on the latest digital marketing trends and technologies and implement them into our campaigns.
- Collaborate with internal teams (e.g., sales, design, content) to ensure consistent messaging and brand voice across all marketing channels.
- Manage and potentially train a team of digital marketing specialists or outsource resources.
**Qualifications**:
- Minimum 7 years of experience in digital marketing management.
- Proven experience with developing and executing successful digital marketing campaigns across various channels (SEO, SEM, SMM, PPC, Facebook Ads).
- Strong understanding of SEO best practices and ability to implement them.
- Experience with PPC advertising platforms (e.g., Google Ads) and Facebook Ads.
- Excellent analytical skills and the ability to interpret and use marketing data to optimize campaigns.
- Experience with social media marketing platforms and content creation.
- Strong communication, collaboration, and project management skills.
- Ability to work independently and manage multiple tasks simultaneously.
- A passion for digital marketing and staying up-to-date on the latest trends and technologies.
**Benefits**:
- Competitive salary and benefits package
- Opportunity to work in a fast-paced and dynamic environment
- Be a part of a growing and innovative company
- Make a real impact on the company's success
About Company
Elsner is a full-fledged IT service driven company providing precision Web Development and Mobile Development services which ultimately results in the development of state-of-the-art Software Development solutions to our customers.
Company name - **Elsner Technologies Pvt. Ltd.**
Location - Shivranjani Cross Road, Satellite, Ahmedabad
Established - 2007
Employees - 250+
Contact no. -
9099916499
(HR)
5 Days working
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