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Marketing Manager for Web Agency
2 months ago
About us - Expert Village Media is a 13 years old ecommerce web design and development company based in USA and India.
We have a team of 40+ experts in USA & India.
Apply only if you have prior experience in same industry and you have worked for lead generation for a web design agency.
As a Marketing Manager for our dynamic web design agency, you will play a crucial role in developing and executing marketing strategies to promote our services, enhance brand visibility, and drive business growth. Your expertise will be instrumental in creating a strong online presence, attracting new clients, and fostering lasting client relationships.
Responsibilities:
1. **Lead generation**
- Develop and implement comprehensive marketing plans to high quality generate leads.
- Identify target markets and audiences for our web design services.
- Stay updated on industry trends and competitor activities to refine strategies.
2. **Digital Marketing:**
- Oversee the creation and execution of digital marketing campaigns.
- Manage SEO, SEM, and social media strategies to increase online visibility.
- Utilize analytics to measure and optimize campaign performance.
3. **Content Development:**
- Collaborate with the content team to create engaging and relevant marketing materials.
- Ensure website content is up-to-date, compelling, and aligns with SEO best practices.
4. **Brand Management:**
- Maintain and enhance the agency's brand identity.
- Develop and enforce brand guidelines across all marketing channels.
5. **Client Acquisition:**
- Implement lead generation strategies to attract potential clients.
- Work closely with the sales team to convert leads into clients.
6. **Client Retention:**
- Develop strategies to nurture and retain existing client relationships.
- Gather client feedback and use it to improve service offerings.
7. **Event Planning:**
- Organize and coordinate participation in industry events, conferences, and webinars.
- Leverage events for networking and business development opportunities.
8. **Budget Management:**
- Develop and manage the marketing budget effectively.
- Monitor expenses and ROI to ensure cost-effectiveness.
9. **Cross-Functional Collaboration:**
- Collaborate with design, development, and sales teams to align marketing efforts.
- Communicate effectively with internal stakeholders to gather insights and feedback.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, preferably within the web design or creative industry.
- Strong knowledge of SEO, SEM, and social media platforms.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to bring fresh ideas to the table.
- Proficient in analytics tools for data-driven decision-making.
- Demonstrated ability to manage multiple projects and deadlines.
Join our team, and let's create some digital magic together