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Marketing Manager for Web Agency

2 months ago


India Expert Village Media Technologies Full time


About us - Expert Village Media is a 13 years old ecommerce web design and development company based in USA and India.

We have a team of 40+ experts in USA & India.


Apply only if you have prior experience in same industry and you have worked for lead generation for a web design agency.


As a Marketing Manager for our dynamic web design agency, you will play a crucial role in developing and executing marketing strategies to promote our services, enhance brand visibility, and drive business growth. Your expertise will be instrumental in creating a strong online presence, attracting new clients, and fostering lasting client relationships.


Responsibilities:


1. **Lead generation**

  - Develop and implement comprehensive marketing plans to high quality generate leads.

  - Identify target markets and audiences for our web design services.

  - Stay updated on industry trends and competitor activities to refine strategies.


2. **Digital Marketing:**

  - Oversee the creation and execution of digital marketing campaigns.

  - Manage SEO, SEM, and social media strategies to increase online visibility.

  - Utilize analytics to measure and optimize campaign performance.


3. **Content Development:**

  - Collaborate with the content team to create engaging and relevant marketing materials.

  - Ensure website content is up-to-date, compelling, and aligns with SEO best practices.


4. **Brand Management:**

  - Maintain and enhance the agency's brand identity.

  - Develop and enforce brand guidelines across all marketing channels.


5. **Client Acquisition:**

  - Implement lead generation strategies to attract potential clients.

  - Work closely with the sales team to convert leads into clients.


6. **Client Retention:**

  - Develop strategies to nurture and retain existing client relationships.

  - Gather client feedback and use it to improve service offerings.


7. **Event Planning:**

  - Organize and coordinate participation in industry events, conferences, and webinars.

  - Leverage events for networking and business development opportunities.


8. **Budget Management:**

  - Develop and manage the marketing budget effectively.

  - Monitor expenses and ROI to ensure cost-effectiveness.


9. **Cross-Functional Collaboration:**

  - Collaborate with design, development, and sales teams to align marketing efforts.

  - Communicate effectively with internal stakeholders to gather insights and feedback.


Qualifications:


- Bachelor’s degree in Marketing, Business, or a related field.

- Proven experience in digital marketing, preferably within the web design or creative industry.

- Strong knowledge of SEO, SEM, and social media platforms.

- Excellent written and verbal communication skills.

- Creative thinking and the ability to bring fresh ideas to the table.

- Proficient in analytics tools for data-driven decision-making.

- Demonstrated ability to manage multiple projects and deadlines.


Join our team, and let's create some digital magic together