Digital Marketing Manager

2 weeks ago

Gurugram, India PlanetSpark Full time

PlanetSpark - Senior Manager / Manager - Digital Marketing

About PlanetSpark :


PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a series B funded global company impacting over 13 countries through live classes on communication skills through handpicked top 1% teachers, We are the category creators and market leaders in the communication skills segment.


We Are backed by some top VCs, such as Prime Venture Partners, Indian Angel Network, FIITJEE, and global entrepreneurs such as Binny Bansal, Deep Karla,and Gokul Rajaram. We have raised over $24 million to date over five rounds.


Come join a passionate team of over 500 young and energetic team members and 3500+ expert teachers on this rollercoaster ride to build the most loved brand for kids who will move the world


Key Statics - Series B Funded - 13 countries - 60k Students - 4K Teachers - 2 Million Enrolled Classes


Mission Statement of the Role:


Lead performance marketing to achieve ROAS and CM3+ve growth


Roles and Responsibilities :


This is an opportunity to lead performance marketing and growth for the company and achieve growth while maintaining profitability. The company is contribution margin 3 positive and your mission statement would be to grow while maintaining positive unit economics.


The role would involve working closely with the founders and business leaders.


The incumbent should be exceptional at data and should be a hands-on problem solver. Please do not apply if you want to 'manage people'.


1) Digital Marketing Strategy - Own the entire digital marketing strategy from channel mix, campaign mix and channel level strategy.


2) Data Analysis: Analyse data across the marketing funnel through various dashboards. Take a lead in developing various marketing dashboards on Power BI and Metabase.


3) Campaign Optimization: Hands-on approach towards managing various marketing channels such as FB, Google etc. Optimize campaigns through levers such as ad copies, landing pages, audiences, campaign structure, keyword optimization etc.


4) Creative Design: Our marketing is mainly led by video creatives. The incumbent should have a strong understanding of how digital video creatives are designed and produced in-house.


5) Organic Growth: Work on several organic and product-led growth initiatives to increase organic traction


6) Try not to do too many things but rather do a few things really really well.


Requirements:


1) B.Tech from a top institute such as IITs/NITs/NSUT/DTU/ BITS


2) Excellent numerical ability and data analysis (non-negotiable)


3) 4-9 years of experience in a growth marketing roles at a consumer internet company with demonstrated ability to manage and scale performance marketing campaigns


4) Very strong desire to solve problems


5) Creative thinking and the ability to craft compelling copies and create marketing videos

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