Digital Marketing Manager

5 days ago

Gurugram, India Samsung Electronics Full time

Location: Gurgaon

Experience: 5 to 8 Years

This position is within Samsung India Electronics Limited with Consumer Electronics eCommerce / Online sales Division, headquartered in Gurgaon, India.


Digital Marketing Manager / specialist works to improve an organization’s market position ,achieve brand visibility in the digital landscape and manages portals & agency. This candidate executes campaigns, Display & Search, work on enhancing customer journey (UI/UX) and ensures share of voice & brand equity/visibility in the digital medium landscape.

Roles & Responsibilities

· Responsible for Digital Strategy and Campaign Development. Primarily managing performance marketing strategies for marketplace (eg Amazon & Flipkart) business

· Responsible for lower funnel (on-portal) performance marketing. Managing budgets and delivering on ROAS

· Develop and execute campaigns: Display/Search and ensures share of voice & brand equity/visibility

· Delivering on brand metrics across the funnel- Discover, Awareness, Engagement, Consideration, Conversions & organic reach increase

· Driving innovation with Pureplayer platforms: promotional calendars, programs, new product launches, and other marketing projects

· Collaborate closely with Internal marcom team & agency to design digital advocacy & social media campaigns & elevate Samsung’s digital brand presence

· Responsible for enhancing customer journey experience, Content enrichment & UI/UX

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption wherever appropriate

· Devise & run an overarching acquisition strategy – CDM / defining targeting cohorts / use re- marketing/re-targeting

Key Expertise:

· Strategic mindset for devising annual digital plans in liaison with brand teams

· Experience in performance marketing will be an added advantage

· Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences

· Highly creative with experience in UI/ UX

· Ability to manage marketing budgets, analyze ROI and spends.

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