Digital Marketing Manager
5 days ago
Location: Gurgaon
Experience: 5 to 8 Years
This position is within Samsung India Electronics Limited with Consumer Electronics eCommerce / Online sales Division, headquartered in Gurgaon, India.
Digital Marketing Manager / specialist works to improve an organization’s market position ,achieve brand visibility in the digital landscape and manages portals & agency. This candidate executes campaigns, Display & Search, work on enhancing customer journey (UI/UX) and ensures share of voice & brand equity/visibility in the digital medium landscape.
Roles & Responsibilities
· Responsible for Digital Strategy and Campaign Development. Primarily managing performance marketing strategies for marketplace (eg Amazon & Flipkart) business
· Responsible for lower funnel (on-portal) performance marketing. Managing budgets and delivering on ROAS
· Develop and execute campaigns: Display/Search and ensures share of voice & brand equity/visibility
· Delivering on brand metrics across the funnel- Discover, Awareness, Engagement, Consideration, Conversions & organic reach increase
· Driving innovation with Pureplayer platforms: promotional calendars, programs, new product launches, and other marketing projects
· Collaborate closely with Internal marcom team & agency to design digital advocacy & social media campaigns & elevate Samsung’s digital brand presence
· Responsible for enhancing customer journey experience, Content enrichment & UI/UX
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption wherever appropriate
· Devise & run an overarching acquisition strategy – CDM / defining targeting cohorts / use re- marketing/re-targeting
Key Expertise:
· Strategic mindset for devising annual digital plans in liaison with brand teams
· Experience in performance marketing will be an added advantage
· Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences
· Highly creative with experience in UI/ UX
· Ability to manage marketing budgets, analyze ROI and spends.
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