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Performance Marketing Manager
2 weeks ago
Job Summary
We are seeking a dynamic and results-driven Performance Marketing Manager to spearhead the development and execution of our digital marketing campaigns. As a key member of our growth-focused marketing team, you will be responsible for driving user acquisition, boosting retention, and maximizing ROI across a range of digital channels. The ideal candidate possesses a strong track record in the D2C space, expertise in both acquisition and retention marketing, a deep understanding of performance metrics, and team leadership capabilities.
Key Responsibilities:
Campaign Development and Management:
- Design, launch, and manage performance marketing campaigns across diverse channels, including paid search, paid social, display advertising, and affiliate networks.
- Set clear campaign goals and KPIs while continuously tracking and measuring performance.
- Optimize campaigns in real time to maximize results, including bid adjustments, ad copy and creative testing, and audience targeting.
Strategic Growth Planning
- Develop and implement a holistic performance marketing strategy to continuously fuel customer acquisition and build long-term customer relationships.
- Research and identify new growth channels and innovative marketing tactics to accelerate the reach and impact of our campaigns
- Collaborate with cross-functional teams (design, content, product) to ensure seamless execution and a cohesive brand experience.
Team Leadership & Collaboration:
- Mentor and coach team members, facilitating their professional development and ensuring the efficient execution of campaigns.
- Build collaborative relationships with internal stakeholders to ensure alignment between marketing initiatives and overall business goals.
Qualifications and Skills
Technical Expertise: (A MUST)
- Proficient in paid advertising platforms (Google Ads, Facebook Ads Manager, etc.) and marketing automation tools.
- Deep understanding of digital marketing analytics platforms (Google Analytics or similar).
- Experience with A/B testing and experimentation methodologies.
- Familiarity with CRM tools and email marketing platforms is a plus.
- Experience: 3-5 years of demonstrated success in D2C performance marketing, with a proven record in driving growth.
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Growth Mindset: A natural growth hacker with a strong experimental and iterative approach to marketing.
- Acquisition & Retention Expertise: Experience in developing strategies to both acquire new customers and drive repeat business.
- Problem-Solving & Critical Thinking: Strong ability to analyze complex data, identify problems, and propose innovative solutions.
- Team Leadership: Excellent communication, interpersonal, and organizational skills. Track record of successfully managing and mentoring teams.
Additional Requirements
- Strong understanding of the D2C business model and its unique marketing requirements.
- Data-driven decision-maker with a keen eye for identifying performance trends.
- Client Management
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