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Performance Marketer

4 months ago

Gurugram, India Arting Digital Private Limited Full time
Performance Marketer

Experience: 1-2y
Location: Gurugram Sector - 49
Work Mode: On-site
Budget: 4-5 LPA

Skills:
Performance Marketing, Digital Marketing, Digital advertising platforms Like: Google Ads, LinkedIn Ads, Google search Facebook Ads Manager, Google
keywords.

Qualifications:
Bachelor’s degree in Marketing, Business Administration or a related field.

Requirements:
  • Develop and execute performance marketing strategies to enhance brand visibility and reach the target audience.
  • Create and Manage paid search campaigns on platforms like Meta, Google and LinkedIn to generate leads and increase conversions.
  • Proven experience in performance marketing, digital advertising or related roles, preferably in an agency environment.
  • Proficiency in digital advertising platforms such as Google Ads, Google keywords, Google search Facebook Ads Manager, LinkedIn Ads, etc.
  • Strong analytical skills and ability to interpret data, analyze campaign performance metrics and draw actionable insights.
  • Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and communicate with clients.

Role and Responsibilities:
  • Optimize social media advertising to drive engagement and improve ROI.
  • Conduct market research and gather market intelligence to identify opportunities for business growth.
  • Monitor and analyze campaign performance using relevant metrics and make data-driven recommendations for campaign optimization.
  •   Stay updated on industry trends, best practices, and emerging technologies in performance marketing.
  • To oversee the strategic allocation and optimization of a budget ranging from 50 Lakhs to 1 Crore towards various marketing channels.
  • Analyze performance metrics such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV) to identify opportunities for optimization.
  • Proven track record of managing budgets ranging from 50 Lakhs to 1 Crore, with a focus on driving measurable results and ROI.