Campaign Manager

2 months ago

Gurugram, India Peopledeck Full time

Experience :- 2+ Years


Roles and Responsibilities :-

  • Develop comprehensive marketing campaign strategies that align with business goals and target audience needs.
  • Oversee the execution of marketing campaigns, ensuring timely delivery and adherence to brand guidelines.
  • Manage campaigns across multiple channels, including digital, social media, email, print, and events.
  • Allocate and manage campaign budgets effectively to maximize ROI.
  • Track, analyze, and report on campaign performance metrics to assess effectiveness and identify areas for improvement.
  • Work closely with creative, content, sales, and product teams to ensure cohesive and aligned campaign efforts.
  • Continuously optimize campaigns based on performance data and market feedback to enhance results.
  • Utilize audience insights and segmentation to tailor campaigns for different customer segments.
  • Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
  • Foster a culture of innovation, encouraging new ideas and approaches to campaign strategies and executions.


Skills and Qualifications :-

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Proven experience in campaign management, marketing strategy, and project management.
  • Strong understanding of various marketing channels and tools.
  • Excellent analytical skills with the ability to interpret data and generate insights.
  • Exceptional organizational and time-management skills.
  • Strong communication and interpersonal skills for effective cross-functional collaboration.
  • Creative thinking and problem-solving abilities.
  • Proficiency in marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools.

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