Campaign Manager
6 months ago
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.
PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices.
Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
PubMatic is looking for a Campaign Manager to join our Addressability & Packaging team and work closely with the APAC advertiser solutions team in order to offer support and develop and scale auction packages with our programmatic demand partners at agencies
The Addressability & Packaging business is one of the fastest growing parts of our organisation and is focused on audience/data/inventory curation and making programmatic the best advertising channel for buyers to use.
The campaign manager will have a direct impact in growing the revenue of the packaging busness at PubMatic. The campaign manager will be responsible for supporting agency relationships as well as working with current partners and internal teams to fulfill their business needs and optimize their potential for our publ
The ideal candidate is a quick and autonomous learner who displays excellent communication skills, deal management & troubleshooting experience.
In this role you will serve in a proactive role in monitoring, tracking, and delivering programmatic executions, including reporting, assessing performance and optimizing accordingly. This role will also lead troubleshooting for various technical issues that may arise with demand partners while championing PubMatic’s platform capabilities.
The successful candidate will have demonstrated excellent account management within a digital media or tech role.
Responsibilities
The campaign manager’s main role is to create and fine-tune packages using PubMatic’s proprietary tools and systems. They will also troubleshoot and improve the scalability of these packages for clients, partners, and DSPs. Be readily available to resolve deal-related issues and optimization support to campaigns During campaigns, the campaign manager will proactively provide strategic suggestions to clients to boost revenue and identify upselling opportunities for PubMatic. They will gain a deep understanding of PubMatic's technology and use it to demonstrate its value to clients through auction packages. Collaborating with the reporting Insights team, the campaign manager will conduct post-auction analysis and reporting to assess the effectiveness of packages to generate valuable campaign reports. The campaign manager will develop a detailed setup manual with guidelines for addressing common buyer errors during deal setup. They will continuously enhance the manual by addressing common mistakes and issues to improve performance, and it will be available for external users. Collaborating with stakeholders and partners, the campaign manager will develop PubMatic's dedicated user manual, with a focus on troubleshooting and optimizing deal usage. Additionally, the campaign manager will consistently enhance the manual by adding new troubleshooting solutions to improve overall performance and facilitate the achievement of KPIs. The campaign manager will also collaborate with the PMP manager and marketing to develop APAC-specific case studies showcasing successful auction package deals with partners and clients. Additionally, they will work with various teams to actively promote and submit successful campaigns for awards.Qualifications
Minimum 2-3 years in digital advertising, preferably in a programmatic role at an agency, trading desk, publisher or technology company Strong understanding of programmatic advertising including pricing models, ad optimisation, SSPs, DSPs, RTB, Agency Trading Desks & Private Marketplaces Understanding of & experience in online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, RTB, programmatic buying Analytical skills combined with great problem-solving abilities Strong written and oral communication skills, presentation and negotiation skills Strong Excel skills, including pivot tables, pivot charts, vlookup application knowledge Ability to work collaboratively in a team environment while also delivering results with minimal supervision High energy, self-motivated and passionate about working in a fast paced start up environment Shift Time : 8 am IST (10.30 am SGT) onwardsReturn to Office : PubMatic employees throughout the global have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.
Benefits : Our benefits package includes the best of what leading organizations provide, such as stock options, paternity/maternity leave, healthcare insurance, broadband reimbursement. As well, when we’re back in the office, we all benefit from a kitchen loaded with healthy snacks and drinks and catered lunches and much more
Diversity and Inclusion : PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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