Campaign Analyst

2 months ago

Gurugram, India noon Full time

Job Title: Campaign Analyst - Seller Communication

Location: Gurgaon, India

Department: Seller Operations

Reports to: Seller Operations Manager



About noon

noon.com is a technology leader with a simple mission: to be the best place to buy and sell things. In doing this we hope to accelerate the digital economy of the Middle East, empowering talent and businesses to meet the full range of consumers' online needs.


noon operates without boundaries; we are aggressively and voraciously ambitious. Starting in 2017 with noon.com, the region’s homegrown e-commerce platform and leading online shopping destination, noon is now a digital ecosystem of products and services - noon, noon Daily, noon Food, NowNow, SIVVI, noon VIP, and noon Pay.


At noon we have the courage to pursue what seems impossible, we work hard to get things done, we go to great lengths to ensure that the experience of everyone from our customers to our sellers or noon Bandidos is stellar but above all, we are grateful for the opportunities we have. If you feel the above values resonate with you – you will enjoy this incredible journey with us


Job Description

The Seller Communication Campaign Analyst is responsible for planning, executing, and optimizing communication campaigns targeting a large base of sellers. This role involves analyzing campaign effectiveness, managing communication workflows, and ensuring clear, consistent messaging across various seller segments. The ideal candidate has a strong understanding of e-commerce operations and understands HTML formatting, data analysis, and communication strategies to improve seller engagement and performance.


Key Responsibilities:


Campaign Development & Execution:

  • Design and implement large-scale communication campaigns to inform, educate, and engage sellers through various channels (email, WhatsApp).
  • Develop messaging strategies that align with business goals and seller needs, ensuring clarity and relevance.
  • Coordinate with cross-functional teams (Product, Marketing, Operations, Training) to align messaging with ongoing seller initiatives.
  • Utilize bulk communication tools (e.g., MO Engage, Send Grid, or similar platforms) to deliver campaigns efficiently.


Data Analysis & Reporting:

  • Analyze campaign performance data to assess the effectiveness of messaging, reach, and engagement.
  • Provide insights and recommendations based on key metrics such as open rates, click-through rates, and seller feedback.
  • Create detailed reports and dashboards to track the success of campaigns and suggest areas for improvement.
  • Monitor key performance indicators (KPIs) and generate detailed reports on campaign effectiveness.


Content Management:

  • Collaborate with content creators and designers to ensure that all communication materials are on-brand and impactful.
  • Manage the creation of email templates, notifications, and newsletters aimed at various seller segments.
  • Ensure timely delivery of content to sellers through various channels (email, WhatsApp).
  • Ensure that all content is aligned with Noon’s policies and brand guidelines


Campaign Management:

  • Plan, schedule, and track the performance of all seller communication campaigns.
  • Conduct A/B testing to optimize communication strategies and improve seller engagement


Tool Management:

  • Stay updated on the latest bulk communication tools, platforms, and trends.
  • Manage and troubleshoot any technical issues related to communication tools.


Stakeholder Collaboration:

  • Work closely with internal teams to gather inputs on key topics and campaigns.
  • Liaise with the Seller Support and Operations teams to resolve any issues raised through campaign feedback.


Process Optimization:

  • Continuously refine communication processes to enhance efficiency and scalability.
  • Utilize automation tools for bulk communication, ensuring that campaigns are deployed quickly and accurately.



Key Qualifications

  • Bachelor's degree in Marketing, Business, Data Analytics, or related field.
  • 4-7 years of experience in email marketing, campaign management, or a similar role in the e-commerce industry.
  • Proficiency in HTML and email formatting is essential.
  • Experience with bulk communication tools such as MO Engage, Send Grid, or similar platforms.
  • Experience with WhatsApp Business API or other messaging platforms.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Experience using CRM tools, email marketing platforms, and automation software
  • Excellent written and verbal communication skills with attention to detail.
  • Ability to manage multiple campaigns simultaneously and work under tight deadlines.



Preferred Skills

  • Proficiency in Excel, Google Analytics, or other data analysis tools.
  • Experience with SQL or other query languages is a plus.
  • Ability to collaborate effectively with cross-functional teams in a fast-paced environment.
  • Familiarity with e-commerce seller operations is a plus.
  • Knowledge of A/B testing and optimization techniques





Who will excel?

We’re looking for candidates who thrive in a fast-paced, dynamic start-up environment. We’re searching for problem solvers, people who operate with a bias for action and have a deep understanding of the importance of resourcefulness over reliance.


Candor is our only default. Demanding unequivocal high standards should be non-negotiable because quality matters. We want people who are radically candid, cohorts who commit to settling for nothing but the best - in hiring, in accepting work from colleagues, and in your own work. Ours is not an easy mission, but it is a meaningful one. Every hire must actively raise the bar of talent in the company to help us reach our vision.


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