Category Development Manager

3 days ago

Mumbai, India LEAD School Full time

About Us:

LEAD Group was founded in 2012 in Mumbai. We partner with Private K-12 Schools across the country, providing them academic and technology products that visibly improve their student’s learning. Our mission is to empower India by making an excellent education affordable and accessible to every child. We do this through an integrated education system that brings together world-class curriculum and pedagogy, developed after years of research and analysis of successful school systems across the globe, with a multi-modal framework, delivered seamlessly through tech.


LEAD is the market leader and the fastest-growing School Edtech company in India. LEAD has seen rapid adoption with its products serving 8000 schools and transforming learning outcomes for 4 million students across the country. It is still early days, with the company at less than 5% penetration and aiming to serve 60,000 schools and 25 million students by 2028. LEAD is a values-driven organization. Integrity, Growth Mindset, Being the Cause, Courage, Empathy, Excellence with Velocity, Live the Mission, Customer Centricity & We are a Tribe are its core values.


Role:

General Manager, Category


Purpose of the Job:

To achieve 2-3x growth of the brand (product line) through product and market innovation.


Key Responsibilities:

Own Innovation Roadmap for the brand to drive penetration and share of requirement among users

  • Deep data analysis of trial, conversion, usage, retention to uncover patterns
  • Deep consumer research to identify unmet needs, insights, and likes/dislikes
  • Convert insights into concepts for product development and marketing initiatives


Own P&L for profitable growth of the brand

  • Pricing strategy based on cost plus, user backward and competition benchmarking
  • Cost optimization based on unit cost analysis and benchmarking


Project Management to launch product and marketing initiatives and ensure their success via collaborating with

  • Product, tech, and academic teams
  • Internal marketing team and external agencies
  • Sales teams


Key Skills for the Role:

  • Thinking and Problem Solving: Strong data analysis and connecting the dot’s ability
  • Intuition and Insight mining: Being able to observe, listen and understand consumer insights to uncover opportunities.
  • Eye for Marketing & Brand Communication: Clarity in briefs and in experience in developing effective marketing communication.
  • Collaboration and Influence: Proven capability to collaborate with and influence senior leaders.
  • Financial Acumen: Strong knowledge of pricing strategies, P&L management, and ROI evaluation.


Ideal Experience Profile:

  • MBA from tier-1 colleges (IIM's or ISB)
  • 2-4 years of experience in managing - 200-500 Cr. brand or category
  • Brand Manager/ Assistant Brand Manager from FMCG companies Or Category Management roles in high growth start-ups


Location:

Mumbai

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