Lead Account Manager
1 month ago
About Us EvolutionCo:
EvolutionCo is a dynamic and innovative digital marketing agency specializing in social media marketing. We are dedicated to helping our clients achieve their business goals through creative and effective social media strategies. We are looking for a Lead Account Manager with expertise in social media marketing to join our team. The ideal candidate will excel in managing client relationships, driving growth, and overseeing the delivery of high-quality social media campaigns.
Job Summary:
The Lead Account Manager - Social Media Marketing will be responsible for managing key client accounts, ensuring the successful delivery of social media campaigns, and driving account growth. This role requires strong leadership skills, a strategic mindset, and a deep understanding of social media KPIs. You will lead a team, define processes to improve efficiency, and provide clients with timely performance reports. Your analytical skills will be crucial in enhancing the performance of all social media initiatives.
Responsibilities:
* Client Management: Build and maintain strong, long-lasting client relationships. Act as the primary point of contact for key accounts, understanding their needs and ensuring satisfaction.
* Up-selling: Identify opportunities to upsell additional services to existing clients, contributing to revenue growth.
* Delivery Management: Oversee the execution of social media campaigns, ensuring they meet client expectations and are delivered on time and within budget.
* Team Management: Lead and mentor a team of social media specialists, providing guidance and support to ensure high performance.
* Process Improvement: Define and implement processes to improve the efficiency and effectiveness of the social media team.
* Creative Quality: Monitor and manage the quality of creative outputs, ensuring they align with client objectives and brand guidelines.
* Account Growth: Develop and execute strategies to grow client accounts, expanding the scope of services and driving client success.
* Strategic Relationship Management: Develop and maintain strategic relationships with clients, positioning [Company Name] as a trusted partner.
* Social Media KPIs: Have a clear understanding of social media KPIs and use them to measure the success of campaigns.
* Performance Reporting: Provide clients with timely and detailed performance reports, highlighting key insights and recommendations.
* Analytical Skills: Utilize strong analytical skills to improve the performance of all social media initiatives, optimizing strategies based on data-driven insights
Qualifications:
* Bachelor's degree in Marketing, Communications, Business, or a related field.
* 5+ years of experience in social media marketing, with a focus on account management and client services.
* Proven track record of managing and growing client accounts.
* Strong leadership and team management skills.
* Excellent understanding of social media platforms, trends, and best practices.
* In-depth knowledge of social media KPIs and the ability to analyze performance metrics.
* Exceptional communication and interpersonal skills.
* Strong analytical skills and the ability to use data to drive decision-making.
* Experience with social media management tools and analytics platforms.
* Ability to work in a fast-paced environment and manage multiple projects simultaneously.
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