Senior Marketing Manager

1 week ago

Mumbai, India Headhunting Full time

My client is a digital health science company with a global footprint that is at the intersection of healthtech, insurtech and fintech. Below are the primary responsibilities for the role.

Role: Senior Marketing Manager

Location: Bangalore

Key Responsibilities:

  • Support our B2C partners' teams with marketing plans, execution strategies, and campaigns to aid in user acquisition and retention for their mobile apps.
  • On-App Engagement Strategies: Develop strategies to enhance user engagement and retention within partners' mobile apps, such as personalized messaging, in-app notifications, gamification, and loyalty programs.
  • Campaign Planning and Execution: Plan and execute targeted marketing campaigns and promotions to acquire and retain users on partners' mobile apps, ensuring consistent messaging and branding across all channels.
  • Health & Wellness Focus: Tailor marketing tactics to resonate with health-conscious audiences, leveraging relevant trends, partnerships, and content themes.
  • Presentation skills: Developing the ability to both conceptualize effective presentations (tailoring content to your audience, crafting a clear message, designing visually appealing slides) and deliver them confidently (speaking clearly, engaging your audience, handling Q&A).
  • Partnership Management: Establish and maintain strong relationships with partners to collaborate on user acquisition and retention initiatives, ensuring alignment with partners' goals and objectives.
  • User Acquisition Strategy: Develop and execute comprehensive user acquisition strategies to attract new users to partners' mobile apps, utilizing both off-app and on-app channels.
  • Creative Direction: Collaborate with creative team to develop compelling campaign assets (e.g., visuals, copy, videos) aligned with brand guidelines and health/wellness messaging.
  • A/B Testing: Conduct rigorous A/B testing to optimize campaign performance, user acquisition channels, and in-app features.
  • Data Analysis Insights & Reporting: Work with the technology and data science team to analyse user data to identify opportunities for optimization.
  • Competitive Analysis: Monitor competitors' user acquisition and retention strategies, identify best practices and emerging trends, and recommend adjustments to stay competitive.
  • General Management: Manage the day-to-day activities of marketing department, including internal and external teams, contracts etc.


Skills/Qualifications:

  • A self-starter who is ambitious and driven to grow with the company
  • 7+ years of proven marketing experience in the above areas
  • Experience in the health sector is desirable but not necessary
  • Comfortable working with the C-Suite internally and with multiple teams externally
  • Coachable – open to constructive feedback and the ability to implement it
  • The desire and ability to work in a fast-paced environment
  • Flexibility to work with global clients (local and overseas travel may be required)
  • Familiarity with marketing technology and platforms
  • Impeccable communication speaking and writing skills


  • Please apply to the role if you think you have the relevant skillset. You can also email us your resume at gavin@headhuntingco.com

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