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Brand Manager
4 months ago
Job description of BrandManagerFMCG Jobtitle: Brand ManagerFMCGDepartment: MarketingGeography covered: Gujarat Rajasthan and MPStates Corporate office.Reports to: MarketingDirector Matrix:Management Consultant.Summary:We areseeking a passionate and strategic Brand Manager with a strong FMCGbackground to champion our assigned brands. You will be responsiblefor developing and executing comprehensive brand strategies thatdrive market share growth brand awareness and profitability. Thisrole requires a deep understanding of consumer behaviour markettrends and the competitive landscape within the FMCGindustry. KeyResponsibilities:1.Leadthe development and execution of brand strategies for assigned FMCGbrands.2.Conductmarket research and competitor analysis to identify opportunitiesand threats.3.Developand manage marketing budgets for assignedbrands.4.Overseecreative development for brand communication materials (advertisingpackagingetc.).5.Manage andcollaborate with marketing agencies and creativepartners.6.Developand implement brand activation plans to drive sales andengagement.7.Monitorbrand performance and measure the success of marketingcampaigns.8.Track andanalyse market trends and consumerinsights.9.Developand maintain strong relationships with key stakeholders (salesdistributionetc.).10.Stayinformed of industry best practices and newtechnologies.
Key Results Areas(KRAs):1.BrandGrowth: Increase market share for assigned brands by X% within Ytimeframe.2.BrandAwareness: Achieve a Y% increase in brand awareness among thetarget audience within Ztimeframe.3.BrandPositioning: Successfully reposition the brand in the marketaccording to the definedstrategy.4.MarketingROI: Achieve a positive return on investment (ROI) for allmarketingcampaigns.5.NewProduct Launches: Successfully launch new FMCG products accordingto set timelines andbudgets.6.BrandEngagement: Increase brand engagement metrics (social mediafollowers website traffic etc.) by X% within Ytimeframe.7.CustomerSatisfaction: Maintain high customer satisfaction levels forassignedbrands.8.BrandAdvocacy: Increase brand advocacy through positive wordofmouth andcustomerreviews.9.BudgetManagement: Manage marketing budgets effectively and stay withinallocatedresources.10.TeamLeadership: Build and lead a highperforming marketing team toachieve brand objectives.Key Performance Indicators(KPIs):1.Market sharepercentage2.Brandawareness metrics (reach impressionsetc.)3.Brandperceptionsurveys4.Marketingcampaign ROI (sales generated vs. marketingspend)5.New productsales figures6.Socialmedia engagement metrics (likes sharescomments)7.Customersatisfaction scores(CSAT)8.Net PromoterScore (NPS)9.Budgetvariance10.Teamperformance metrics (e.g. project completion rate ontimedelivery)
Qualifications:Bachelor s degree in marketing BusinessAdministration or a related field (MBApreferred). Minimumof 8 years of experience in brand management preferably within theFMCG industry. Proventrack record of success in developing and executing successfulbrand strategies.Strong understanding of consumer behaviourand market research methodologies.Excellent communication presentation andinterpersonal skills.Experience in project management and budgetcontrol. Proficiencyin marketing technology tools (e.g. CRM marketingautomation).Additional DesirableSkills: Experience indigital marketing and social mediamanagement. Knowledgeof the FMCG industry and current markettrends. Experience inproduct development and launch processes.Strong analytical and problemsolvingskills. Excellentwriting and editing skills.DesiredCertifications:Certified Marketing Professional (CMP) orequivalent certification (a plus).
brandmanagement,brand awareness,writing skills,branding &identity,fmcg,product development,interpersonal skills,projectmanagement,market trends analysis,social mediamanagement,problem-solving skills,editing skills,analyticalskills,budget management,consumer behavior,marketresearch,presentation skills,digital marketing,communicationskills,marketing strategy
