Account Based Marketing

3 weeks ago

Mumbai, India Snaphunt Full time

The Offer

  • Fantastic work culture
  • Leadership Role
  • Opportunity within a company with a solid track record of performance

The Job

Your responsibilities will include:

  • Create and execute our ABM strategy and processes for the assigned business unit.
  • Work with account owners, you will jointly build, influence, and accelerate an opportunity pipeline.
  • Interface with SDRs and Sales leadership to understand account priorities, personas, and campaign objectives.
  • Design and execute one-to-one, one-to-few and one-to-many campaigns in an intuitive, engaging, and impactful way through multiple channels (email, social, events)
  • Track lead flow and pipeline movement through Salesforce.com and nurture leads through Influ2, Pardot and other tools.
  • Identify the most effective marketing messages, positioning, assets, and channels for key accounts in the regions.
  • Build, then obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings(sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilization of programs.
  • Continuously learn, ideate, and bring in new age marketing techniques, methodologies, and tools on board

The Profile

What we look for:

  • 3-5 years ABM, with proven experience on handling paid campaigns on LinkedIn (optimization, ad formats etc)
  • Experience on Canva and design is good to have.
  • Proven multi-channel B2B marketing experience within enterprise software/SaaS.
  • Understanding of ABM tools is good to have.
  • Understanding of Meta DS, YouTube Ads, Reddit Ads, Instagram Ads is good to have
  • You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
  • Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
  • Experience building and delivering of field marketing campaigns, events, executive and key account programs, and partner activity.
  • Understanding of pipeline management and metrics.
  • Demonstrated experience sourcing and overseeing vendors for marketing program execution.
  • Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills.
  • Growth Hacker / self-starter mind set.


The Employer

Our client is a leading AI/ML-powered personalization full stack MarTech platform that helps B2C brands increase engagement, conversions, revenue and retention across the entire customer lifecycle.

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