Senior Content Writer

1 month ago

Coimbatore South, India infynd Full time
Job Description
  • Conduct thorough research on industry-related topics to create original and insightful content for B2B audiences.
  • Write compelling and SEO-optimized content for blogs, articles, product descriptions, social media posts, and the company's corporate website.
  • Collaborate with the digital marketing team to create high-impact content for ad campaigns, landing pages, and marketing emails.
  • Continuously analyse performance metrics such as website traffic and content engagement to refine content strategies.
  • Edit and proofread content to ensure it aligns with brand guidelines, maintaining consistency and eliminating errors or inconsistencies.
  • Optimize content using SEO best practices, including keyword research, meta tags, and on-page SEO techniques to improve search engine rankings and organic traffic.
  • Craft engaging headlines and body copy that capture the attention of the target audience and encourage action.
  • Develop and implement content strategies to promote products and services across digital platforms, including SEO, SEM, SMM, and email marketing campaigns.
  • Regularly update the company’s website, ensuring content remains fresh, relevant, and aligned with current marketing goals.
  • Identify content gaps in existing materials and propose new content ideas to address customer needs and enhance the company’s content library.
  • Collaborate with cross-functional teams to ensure the content supports overall marketing goals and enhances user experience.


Requirements
  • Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
  • 4-8 years of experience in content creation, particularly in B2B writing and marketing content writing.
  • Proficiency in content management systems and digital marketing tools, with hands-on experience in SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMM (Social Media Marketing).
  • Expertise in landing page creation, content strategies, and the ability to craft compelling marketing content.
  • Superior writing and editing abilities, with a strong grasp of storytelling for B2B audiences.
  • Creative and analytical thinking, capable of developing content that drives engagement and conversions.
  • Proficiency in English communication and written skills, with a focus on marketing messaging and brand tone consistency.
  • Multi-tasking skills, with the ability to manage multiple projects and campaigns simultaneously.
  • Experience in Microsoft Office programs and other relevant content creation and marketing tools.
  • Strong time management skills and the ability to meet tight deadlines in a fast-paced environment.
  • Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.


Benefits
  • Competitive Salary based on experience.
  • Health Insurance covering medical, dental, and vision.
  • Paid Time Off for sick leave and personal needs.
  • Provident Fund (PF) for long-term financial security.
  • Career Growth with clear promotion paths.
  • Young and Dynamic Team to collaborate with.
  • Casual Office Environment with team outings.
  • Access to Latest Tools for content creation.


Requirements
Proven experience in WordPress development with a strong portfolio of WordPress websites and plugins Proficiency in PHP, HTML, CSS, JavaScript, and MySQL Experience with WordPress frameworks such as Genesis, Divi, and Thesis Understanding of SEO best practices and website optimization for speed and performance Ability to troubleshoot and resolve technical issues related to WordPress websites Experience working with debugging tools such as Chrome Inspector and Firebug Familiarity with graphic design software such as Adobe Photoshop or Illustrator is a plus. Excellent communication skills and ability to work in a team environment Education and Experience: Bachelor's degree in Computer Science, Web Development or a related field At least 2 years of experience in WordPress development

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