"Content Writer

7 days ago

Coimbatore South, India infynd Full time
B2B Content Creation Role

As a Senior Content Writer at infynd, you will be responsible for creating original and insightful content for B2B audiences. Your role involves conducting thorough research on industry-related topics to craft compelling and SEO-optimized content for various platforms.

Key Responsibilities
  1. Conduct research and analysis to develop engaging content for B2B audiences.
  2. Collaborate with the digital marketing team to create high-impact content for ad campaigns and marketing emails.
  3. Edit and proofread content to ensure alignment with brand guidelines and consistency.
  4. Optimize content using SEO best practices to improve search engine rankings and organic traffic.
  5. Craft engaging headlines and body copy to capture the attention of the target audience.
  6. Develop and implement content strategies to promote products and services across digital platforms.
  7. Regularly update the company's website to ensure content remains fresh, relevant, and aligned with current marketing goals.
Requirements
  1. Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.
  2. 4-8 years of experience in content creation, particularly in B2B writing and marketing content writing.
  3. Proficiency in content management systems and digital marketing tools, with hands-on experience in SEO, SEM, and SMM.
  4. Expertise in landing page creation, content strategies, and the ability to craft compelling marketing content.
  5. Superior writing and editing abilities, with a strong grasp of storytelling for B2B audiences.
  6. Creative and analytical thinking, capable of developing content that drives engagement and conversions.
  7. Proficiency in English communication and written skills, with a focus on marketing messaging and brand tone consistency.
  8. Multi-tasking skills, with the ability to manage multiple projects and campaigns simultaneously.
  9. Experience in Microsoft Office programs and other relevant content creation and marketing tools.
  10. Strong time management skills and the ability to meet tight deadlines in a fast-paced environment.
  11. Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.
Benefits
  1. Competitive Salary based on experience.
  2. Health Insurance covering medical, dental, and vision.
  3. Paid Time Off for sick leave and personal needs.
  4. Provident Fund (PF) for long-term financial security.
  5. Career Growth with clear promotion paths.
  6. Young and Dynamic Team to collaborate with.
  7. Casual Office Environment with team outings.
  8. Access to Latest Tools for content creation.

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