Performance Marketing Specialist

3 weeks ago


Ahmedabad, India Zigsaw Full time
JobDescriptionLocation: Rajkot /Ahmedabad
  • Vacancy:01
We are seeking anexperienced Performance Marketing Specialist to join our dynamicmarketing team an innovative IT company specializing in varioussoftware and application products. The ideal candidate should have3 to 4 years of proven experience in performance marketing with astrong track record of driving successful campaigns optimizingconversion funnels and maximizingROI.
  • Strategizeand execute performance marketing campaigns (SEM SEO social mediadisplay).
  • Align marketingstrategies with product goals and overall business objectivesthrough crossfunctionalcollaboration.
  • Monitor andanalyze campaign performance offering insights for continuousimprovement using analyticstools.
  • Conduct costbenefitanalyses and adjust campaign strategies based on performancemetrics.
  • Implement A/Btesting and CRO strategies to improve website conversionrates.
  • Developpersonalized campaigns to reach specific usergroups.
  • Stay informedabout industry trends and competitors marketingstrategies.
  • Collaboratewith content design and development teams for consistent messagingand branding.
  • Communicateeffectively with internal teams and external partners to alignmarketing efforts with businessgoals.
Education/ExperienceRequirements:
  • 3years of experience in performance marketing preferably within theIT industry.
  • Proven trackrecord of successful campaign management andoptimization.
  • Stronganalytical skills and proficiency in datadrivendecisionmaking.
  • Certificationsin relevant marketing platforms (Google Ads Facebook Blueprintetc.) are aplus
Benifits :
  • Competitive salary andcommission structure.
  • Opportunitiesfor career growth and advancement.
  • Dynamic andinnovative work environment.
  • Training anddevelopment programs.
  • KeyCompetencies: Digital advertising Analytics and Data InterpretationSEO Content Strategy Allignment CRO Budget Management MarketingTech Utilization Competitor Analysis A/BTesting
Queries:Email:Call/WhatsApp:

performancemarketing,data-driven decision-making,socialmedia,campaigns,content strategy,seo,sem,roioptimization,data,competitor analysis,cro,a/btesting,analytics,display advertising,budget management,campaignmanagement,marketing tech utilization



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