Mindshare Fulcrum | Senior Director
6 months ago
Overviewofjob
MindshareisanagencyofGroupM,theworld’slargestmediainvestmentcompanyandareapartof WPP.Infact,weareresponsibleforoneineverythreeadsyouseeglobally.Wearecurrentlylooking for a Senior Director – Strategy to join us. In this role, you will be responsible for providing strategic inputs based on an understanding of media dynamics and aid the strengthening of the integrated planning product.AtGroupMAPAC,ourpeopleareourstrength,whichiswhyfosteringacultureofdiversityand inclusion is important to us.
Reportingof therole
Thisrolereportsto:Sr.Director/PartnerPlanningStrategy,MindshareFulcrum
3bestthingsaboutthejob:
1.Contributetoinfluencingandenhancingplanningbestpractices2.Collaboration acrossvariousteamsfromideation toimplementation of workstreams3.WorkwiththelargestadvertiserandleaderintheFMCGsegment
Inthisrole,yourgoalswillbe:
Inthreemonths: ·Familiarizewiththesystemsandprocesses·Learntheplanningmethodologyoftheagencyonbothonlineandofflinemedia·Understandthedifferentstreamsofanalysistheteamundertakes·Contributetoatleasttwoprojectsthattheteamisworkingon
Insixmonths:
·Thorough understanding of planning principles and processes to demonstrate in day-to- day work and conversations·Collaboratewiththenecessaryteamsduringthecourseofaworkstreampro-actively·Point-of-viewonthebestapproachthatshouldbetakenonprojects·Ideateonanddeliveratleastthreeprojects
Intwelvemonths:
·Abilitytohelpbuildanarrativefortheprojectsundertakenbytheteam·Manageanddeliverprojectsend-to-end
WhatyourdayjoblookslikeatMindshare:
·Providestrategicinputincraftingtheapproachofa project,leaddataanalysisand support in building the project as a whole·Collaborationwithvariousteamsforinformationexchange·Bethego-to personforteamsoncertainprojects andmediaplanningprinciples What You will bring: – ·ExpertiseinTVplanningordigitalplanning·Adeptatdataanalysisandevaluation·Attention todetail andaccuracyin output·Goodtime-managementskillsandabilitytohandlemultipleprojectsat a time·Goodinterpersonalcommunicationandpresentationskills
Minimumqualifications:
·6-8yearsofexperienceinmediaplanning·Preferredbackgroundinmathematicsorstatistics·ProficientwithMicrosoftOffice(Excel,PowerPoint,Word)andmediaplanningtools–BARC,IRS,DV360,FBdashboard,etc.
About Mindshare
Wewereborn in Asia in 1997 and for morethan 20 yearsour valuesof Speed, Teamwork and Provocation have guided us in a world where everything is media.We are the Cannes Lions Media NetworkoftheYear2019andWARCMedia100#1MediaNetwork2020,withthetop3mostcreative campaignsintheworldforthepastyear.InAsiaPacificwehavebeenCampaignAsia’sMediaAgency NetworkoftheYeareveryyearsince2015andwearealsoPerformanceAgencyoftheYear.Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on outcomesandcreatetheunexpected.Wemanage$24bninbillingsandarethelargestmediaagency in GroupM, WPP’sMedia Investment Management arm, which isthe#1 media holding group globally with billings of $63bn (Source: ). Hearourstories(andjoinus)atandfollowusat:WeChatID:Mindshare China;InstagramandTwitter: ;Facebook:andLinkedin:
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporationshavemadeconsiderableinvestmentsintope-commerce/retailventuresandIndianstart- ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partnersand having fun with your team. Webelieve in tackling challengeshead-on and getting things done.GroupMisanequalopportunityemployer.Wevieweveryoneasanindividualandweunderstandthat inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone isuniqueandthat’swhatmakesussogoodatwhatwedo.Weprideourselvesonbeingacompanythatembracesdifferenceandtrulyrepresentstheglobalclientsweworkwith.-
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