Social Media Manager

2 months ago

Gurugram, India Hilti Group Full time

What's the role?

At Hilti India, we are looking for an experienced Social Media manager to play an integral role in acceleration of our digital transformation journey. You must have experience in community management, organic social media growth and leveraging paid media to acceleration social media engagement.

Who is Hilti?

Hilti is where innovation is improving productivity, safety and sustainability in the global construction industry, and beyond. Where strong customer relationships are creating solutions that build a better future. Where there is pride and a sense of belonging across our 120 locations, carrying right into our lives and homes. Where people are exploring possibilities, leveraging their potential, owning their personal development and growing lasting careers.

What does the role involve?

Build a strong social media presence and grow our brand presence across India by focusing on right target groups (., purchasers, managing Directors, site managers, plant managers, contractors, specifiers . Close cooperation with Marketing Director, Head - Digital and Brand & HUB Digital Marketing (Singapore) to define clear engagement strategy on social media. Work closely with local teams (Content development, Product, engineering, HR, Brand & events to execute the aligned roadmap. Build creative, impactful stories/reels with employees for social media to increase channel engagement. Community management, social listening, sentiment mapping using tools like Sprinklr. Design monthly calendars, campaigns and own the end-to-end execution of the plan. Be innovative and generate ideas to accelerate community growth and engagement through personalized and social media content. Continuously measure the progress of the metrics & various campaign successes. Build strong online communities, both in-house and external. Develop bimonthly report social media engagement, new trends in social media to show case the rising SM impact on brand building and its impact on the business. Work with Performance Manager to define, track and measure performance metrices so that the value of investing in Social Channels can be assessed. Manage relationships with agencies / partners / vendors to co-create the best content for the business. Observe relevant competitive activities and identification of "best practices" in related industrial sectors.

93% of our people say they’re proud to work for Hilti, thanks to the quality of our products and the way we look after our people

What do we offer?

Your responsibilities will be great and, with them, we’ll give you the freedom and autonomy to do whatever it takes to deliver outstanding results.
We’ll offer you opportunities to move around the business – to work abroad, experience different job functions and tackle different markets. It’s a great way to find the right match for your ambitions and achieve the exciting career you’re after.
We have a very thorough people review process which enables your career progression as soon as you’re ready for the next challenge.

What you need is:

Demonstrated project management skills; understand how to manage the priorities of multiple stakeholders with multi-tasking approach. Team lead experience required. Be pragmatic & collaborative in your work approach- Results matter for us & so does your ability to take everyone along in the journey. Leading from the front & passion for social media. Proactiveness in alignment with stakeholders and getting the job done. You should be innovative, and you should know how to unite people around your ideas. Good presentation skills and appetite for data to drive data driven decision. Ability and experience in assisting and coordinating for - Photo & Video editing and graphic design deliverables. Work experience-
5-6 years of experience in social media role. Strong understanding of social media platforms - Instagram, Facebook, Twitter, LinkedIn, Pinterest, Snapchat with proven experience in brand building, community growth and engagement. Experience in the B2B marketing space will be a big plus. Relevant degree - Mass Media, Communications or Advertising Experience in Big B2B multinationals, Big Agencies OR Media houses (WPP, Merkle will be a big plus). Experience in Agency in managing social media accounts of big brands will be a big plus.

Why should you apply?

We have an excellent mix of people, which we believe makes for a more vibrant, more innovative, more productive team. So, if you’ve never worked in construction, that’s fine with us. Success at Hilti is down to teamwork, ability and competitive drive, no matter what your background.

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