CAPI & Enhanced Conversions Specialist

6 months ago

Mumbai, India Mediabrands Full time

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Position Overview

As a Conversion Tracking Specialist, you will play a critical role in ensuring the accurate tracking and measurement of digital marketing campaigns' performance. Your primary focus will be on implementing and optimizing Meta Conversion API, Google Enhanced Conversions, and server-to-server integration for conversion tracking.

Responsibilities

Conversion Tracking Strategy:

Develop a robust conversion tracking strategy leveraging Google Tag Manager (GTM) or Tealium Events Stream.Define conversion goals based on business objectives. These goals could include form submissions, purchases, sign-ups, downloads, or any other actions that indicate user engagement or contribute to business success.Identify and prioritize key conversion events that align with each defined goal.

Implementation of Meta Conversion API and Google Enhanced Conversions:

Lead the implementation process for Meta Conversion API and Google Enhanced Conversions to ensure seamless integration with existing tagging systems such as Google Tag Manager or Tealium Events Stream.Customize tracking setups to align with specific campaign objectives and business requirements and configure parameters to accurately capture relevant conversion events and data.Conduct thorough testing to validate the integration and ensure accurate data transmission between platforms.

Troubleshooting and Issue Resolution:

Proactively identify and address tracking issues related to Meta Conversion API, Google Enhanced Conversions, or tag management systems.Collaborate with internal teams and third-party vendors to diagnose and resolve technical challenges in a timely manner.

Performance Optimization:

Continuously monitor tracking performance and identify opportunities for optimization.Implement enhancements to improve data collection efficiency, reduce latency, and enhance reporting capabilities for both online and offline conversions.

Documentation:

Document conversion tracking setups, configurations, and best practices.

Stay Updated:

Stay abreast of the latest developments, updates, and best practices related to Meta Conversion API, Google Enhanced Conversions, and other conversion tracking technologies.Proactively explore new tools and methodologies to enhance tracking capabilities and drive better insights.

Required Skills and Experience

Experience in web analytics, implementation, and tagging.Hands on experience of doing a CAPI implementation.In-depth knowledge of Tag Management System (TMS) such as GTM, Tealium, and Adobe.Possess knowledge of server-side tagging with the help of tag management system.Possess knowledge on how server-side tagging, and tag management system works.Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and stakeholders.Strong quantitative analytical skills.Expertise in critical thinking and problem-solving.Google Analytics Certification and Tealium Eventstream API Hub Certification is plus.

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

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