Associate Manager, Audience Insights

2 months ago

Mumbai, India Spotify Full time
Sell what you love. For us and millions of users across the globe, that’s Spotify. Join the Sales team and you’ll build the relationships that help grow our business in existing markets and beyond. We don’t just sell creative solutions to our clients and partners, we help to shape them; using our expert knowledge of ad products, sales channels and the industry to impact the way the world experiences music and podcasts. Are you ready to take center stage and join our dynamic team at Spotify? We're in search of a talented individual to be the driving force behind research and insightsAs an Associate Manager, you'll play a pivotal role in our Marketing Research and Intelligence, applying your analytical prowess to unearth audience insights from various data streams - this will cover 1st & 3rd party and campaign measurement data. If you're passionate about crafting effectiveness narratives that fuel revenue growth and thrive in a collaborative environment, then this role is tailor-made for you.

What you'll do

Analyze diverse data sources, including 1st party analytics and 3rd party research tools, to craft compelling vertical, country, and audience narratives that elevate Spotify's Advertising business. Apply SQL to extract insights and identify listening trends on Spotify, transforming these findings into engaging external narratives that drive audience engagement. Combine custom research and first-party data to pioneer new audience targeting segments across the JAPAC region. Serve as the regional expert and primary point of contact for key 3rd party data providers, orchestrating projects to optimize adoption and efficacy. Hold responsibility for custom research and measurement initiatives from conceptualization, methodology, project management, analysis and external presentation. Collaborate closely with Data Analytics and B2B marketing teams to construct captivating, multi-source research narratives that educate our sales teams, marketers, and clients. Partner with leadership team members to support Sales and Marketing initiatives, offering strategic guidance and direction across multiple verticals in the JAPAC region. Cultivate XFN partner relationships, handle high-priority projects, and collaborate closely with the JAPAC region lead. Deliver compelling presentations at various client and agency research engagements, showcasing a strong point of view on data validity and ensuring methodological consistency. Develop regional 1st and 3rd party research roadmaps aligned with key vertical, agency, and advertising growth objectives.

Who You Are

Bachelor's degree in a quantitative field such as business, statistics, math, economics, or related fields Minimum of 4+ years of experience in advertising sales research, preferably in roles at research agencies, media owners, advertisers, or media agencies Outstanding communication, organizational, and presentation skills Proven track record of collaborating effectively with sales leadership partners in a fast-paced environment Proficiency in data analysis and storytelling, with the ability to delve into the "why" behind research results Experience presenting research findings at client, agency, and industry forums Highly experienced with SQL and Big Query for exploring large datasets and experience with custom survey programming and data analysis software preferred Proficiency with syndicated tools such as comScore, Nielsen, Kantar, and similar platforms and Comfortable adapting to new skills, research methodologies, and technologies A great teammate with a positive attitude, committed to fostering strong relationships with colleagues and customers Previous experience in the JAPAC region research is advantageous Strong solid understanding of 3rd party audience insight/measurement providers, with a proven track record of adoption and analysis

Where you'll be

This role is based in our Mumbai office.

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