Sr. Ads Campaign Specialist, CA AST Growth

4 weeks ago

Bengaluru, India ADCI - Karnataka Full time
Amazon Advertising operates at the intersection of advertising and e-commerce and offers advertisers a rich array of innovative advertising solutions across Amazon’s mobile and desktop websites, proprietary devices that help advertisers of all sizes create brand affinity, increase sales, and stand out to shoppers both on and off Amazon. We believe that advertising, when done well, can enhance the customer experience and generate a positive return on investment for our advertising partners. We are looking for a highly motivated Campaign Specialist to join our talented team to help scale our growing Advertising program. Campaign Specialists partner with Sales to drive advertiser success.

As a Campaign Specialist you are passionate about understanding business drivers for performance, the range of Amazon products available to our advertisers, and engaging with internal partners to deliver on these. You play a key role on the team, growing the business by being the customer expert, developing audience and optimization recommendations. You possess analytical thinking, and will develop deep expertise in Amazon’s products and proprietary metrics to build winning campaigns and optimizing performance to derive insights and meet our advertisers’ needs. You also thrive in ambiguous situations, with exemplary stakeholder management and communication skills, helping you work across global locations.

Key job responsibilities
• Become an expert on Amazon solutions and adapt recommendations based on advertiser needs
• Monitor campaign performance, implement solutions, track performance and optimize against advertiser goals.
• In-depth data analysis to develop actionable insights and recommendations for campaigns
• Work cross-functionally with Sales and other Amazon partners to deliver towards business goals
• Collaborate closely with Account Managers to determine optimal support for the customer portfolio.
• Analyze data and trends to create meaningful insights for clients. Report key performance indicators and value delivered for customers. Create proposals to represent solutions designed around client goals.
• Provide campaign management support across the Sponsored Products, Sponsored Brands, Sponsored Display and other relevant product.

We are open to hiring candidates to work out of one of the following locations:

Bangalore, KA, IND

BASIC QUALIFICATIONS

- Experience in e-commerce or online advertising
- Experience analyzing data and best practices to assess performance drivers
- Experience in omni-channel marketing, search engine marketing or search engine optimization
- Experience with Excel

PREFERRED QUALIFICATIONS

- Knowledge of DSP within ad platform architecture (bidding engines, second-price vs first-price auctions, pixel and tag managers, cookies, viewability, etc.)
- 2+ years of programmatic advertising experience
- Experience (technical and operational) with multiple domain areas of programmatic advertising technologies (DSP, RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution, etc.)

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