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Head - TT Channel & Trade Marketing

3 months ago

New Delhi, India mccainfood Full time

 

 

 

Position Title: [[Head - TT Channel & Trade Marketing]]

 

 

 

We are passionate about food. But we’re even more passionate about our People

 

About the role:

The role entails leading the Retail sales GTM, trade marketing, scale up of traditional trade business and infra; sales capability agenda for McCain India on a Pan India capacity. This is a critical leadership role and reports to the business head of Retail business.

 

Roles & Responsibilities:

  • Develop an effective & efficient Go to Market strategy (GTM) to build a long-term sustainable business. Review the working, analyze and evaluate the effectiveness of GTM, methods, costs, and results in partnership with regional teams.
  • Driving the AOC numbers through structured BTL interventions across regions. Plan, strategize and implement BTL inputs to drive Top Line and Bottom-line numbers
  • Conceptualize & execute sales development activities, sales policies, processes, reporting/data analytics to delivery of short term and long-term business goals.
  • Work with the regional teams & lead the agenda on business process re-engineering; ensure preparedness required for the platforms and track the execution of the same
  • Assess sales force capability; develop capability build modules and collaborate with regional teams in delivery, execution and maintenance.
  • Lead the agenda on sales automation for all business channels in partnership with sales IS manager; drive adherence to sales IT deployment plan and carry out necessary course corrections basis on ground realities; Analyze smiles data to develop insights and use the same to drive business.
  • Identify and investigate market level growth opportunities through improved channel mix and product mix. Also, understand, drive and report Retail Channel Category wise contribution highlights.
  • Planning and delivery of trade initiatives such as Displays, Contests, Schemes, Consumer promotions, Activations etc to drive volume and also build consumer awareness at store level.
  • Anchor the asset management agenda for McCain through continuous refinement of processes, review, track and reporting. Consistently review space utilization in McCain freezers and optimize space to maximize ROI.
  • Collaborate with Marketing function to understand brand/category requirements from an S&D point of view; translate the need to S&D actions; execute and review delivery vs plans.
  • Anchor the processes on annual AOC target setting, monthly/quarterly reviews, monthly S&OP forecasting
  • Collaborate with regional teams and marketing to design consumer promotions, set target quantity for sale and ensure delivery of planned objective for activity.
  • Manage the trade spend budgets, track and review ROI on a monthly basis.
  • Collaborate with cross-functional team – finance, supply chain, HR in activities such as S&OP, people related payback review vs AOC, man power deployment prioritization.
  • Lead the S&D planning and execution agenda launch of innovations.
  • Support the modern trade team to ensure best in class execution in MT and new product launches across key accounts in freezer category
  • Lead the thinking on S&D Strat Plan and periodically review the same with the regions and recommending timely corrective actions
  • Ideate and implement thematic activation platforms and 360-degree support across Channel X Brand matrix.

 

About you

  • Total 8- 10 years of experience, with at least 3-4 years as ASM experience in an urban/Metro market. Ideally experience in both GT and MT (GT is mandatory with at least 2 out 3 years in GT).
  • At least 2-3 years’ experience in trade/customer marketing GT/TT channel either in a regional or national role
  • Relevant experience in the same space
  • Proven track record in GTM blueprinting & execution
  • Experienced in Trade marketing/Activations in GT/TT environment.
  • Proven Field sales experience

 

Apply Now if you are looking to be part of a flourishing and energetic environment Join a recognized brand known throughout households across the globe

 

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McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace.  As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger. 
 
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
 
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