Content Innovation Lead

1 month ago

Bengaluru, India Novo Nordisk Full time

Département - Multi-Channel Engagement (MCE)

 

We are looking for an experienced Multi-Channel Engagement Professional to support the fast-growing Indian affiliate. India is one of the fastest-growing economies in the world and is also one of the most dynamic and complex markets in the Region APAC (Asia Pacific). While it offers unique opportunities for impacting the business, it will also support accelerating your personal development. Apply now

 

The position

As the Content Innovation Lead, your role is to drive innovative content strategies within the diabetes community to enhance user experience and foster engagement. You'll leverage design thinking principles and AI technologies to optimize content creation and delivery. Your primary focus is to ensure that the platform delivers valuable content to individuals with diabetes, caregivers, and healthcare professionals. This requires generating innovative ideas, facilitating design thinking practices, and using data-driven insights. As part of your responsibilities, you will be expected to: -

  • Work together with the content strategy team to devise innovative content strategies that are in line with the organization's key result areas.
  • Incorporate AI technologies into content strategies, with a focus on personalized content delivery and improving user experiences.
  • Lead and facilitate cross-functional brainstorming sessions to generate fresh and engaging content ideas.
  • Work closely with technology teams to implement AI-driven personalization and content optimization, and use AI technologies to tailor content for specific audience segments, maximizing user engagement and relevance.
  • Curate, create and oversee the development of educational resources for different target audiences.
  • Monitor and analyse the performance of content initiatives and campaigns, utilizing key metrics such as user engagement, conversions, and user feedback to evaluate the effectiveness of the content.
  • Collaborate with cross-functional teams, including marketing, design, and product development, to align content initiatives with the broader business objectives.

 

Qualifications

  • Bachelor's degree in Communications, Marketing, Journalism, or related field.

Need to have:

  • Minimum 5 years of experience in content strategy, creation, and development, with a focus on innovation and audience engagement.
  • Proven track record of implementing design thinking practices for user-centric content solutions.
  • Experience with AI technologies to optimize content creation and personalization.
  • Ability to conduct data analysis using SEO and social listening tools.
  • Creation of educational resources for diverse diabetes audiences.
  • Collaboration with cross-functional teams to align content initiatives with business objectives.
  • Previous work in healthcare or diabetes-related topics desirable.
  • Proficient in CMS and digital marketing platforms.
  • Strong communication and interpersonal skills, with a passion for creativity and innovation.
  • Demonstrated ability to work independently and in multi-national and multi-functional teams.

Nice to have:

  • A good understanding of the global and India  pharmaceutical market.
  • Diabetes or other endocrine therapy area knowledge is an advantage.

 

About the department

Novo Nordisk is a Denmark based multinational with leadership in diabetes. Novo Nordisk India affiliate office is located in Bangalore & has more than 1400 people working across the country in various functions. The BI Analyst reports directly to the Manager – CRM & Data Science.

 

Working at Novo Nordisk

Novo Nordisk is a leading global healthcare company with a 100-year legacy of driving change to defeat serious chronic diseases. Building on our strong legacy within diabetes, we are growing massively and expanding our commitment, reaching millions around the world and impacting more than 40 million patient lives daily. All of this has made us one of the 20 most valuable companies in the world by market cap. Our success relies on the joint potential and collaboration of our more than 63,000 employees around the world. We recognize the importance of the unique skills and perspectives our people bring to the table, and we work continuously to bring out the best in them. Working at Novo Nordisk, we're working toward something bigger than ourselves, and it's a collective effort. Join us Together, we go further. Together, we're life changing.

 

Contact

To submit your application, please upload your CV and motivational letter online (click on Apply and follow the instructions). 

 

Deadline

30th November, 2024

 

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

 

At Novo Nordisk, we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company in the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds, and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve, and the communities we operate in. Together, we’re life-changing

  • Content Innovation Lead

    3 months ago

    Bengaluru, India Novo Nordisk Full time

    The position As the Content Innovation Lead, your role is to drive innovative content strategies within the diabetes community to enhance user experience and foster engagement. You'll leverage design thinking principles and AI technologies to optimize content creation and delivery. Your primary focus is to ensure that the platform delivers valuable...

  • Mobile Technology Innovator at VerSe Innovation

    3 weeks ago

    Bengaluru, Karnataka, India VerSe Innovation Full time

    We are seeking a talented iOS Developer to join our team of skilled engineers at VerSe Innovation. As a key member of our iOS development team, you will play a crucial role in building exciting new features for the Dailyhunt iOS app.About the RoleThe successful candidate will have a passion for pushing mobile technologies to their limits and collaborating...

  • Digital Content Innovator

    1 week ago

    Bengaluru, Karnataka, India Glance Full time

    About GlanceGlance is a consumer technology company that operates innovative digital platforms, including Glance, Roposo, and Nostra. With over 450 million smartphones worldwide using their 'smart lock screen' solution, Glance inspires consumers to make the most of every moment by surfacing relevant experiences without searching or downloading apps.Job...

  • Content Marketing Coordinator

    2 weeks ago

    Bengaluru, Karnataka, India VerSe Innovation Full time

    We are seeking a highly motivated and creative Content Marketing Coordinator to join our team at VerSe Innovation. In this role, you will be responsible for curating and managing content for our company's page, creating engaging posts, monitoring interactions, and helping to grow our community.Key Responsibilities:• Develop and implement a content strategy...

  • AI Innovations Lead

    6 days ago

    Bengaluru, Karnataka, India JoVE Full time

    About the RoleWe are seeking a highly skilled AI Innovations Lead to lead the development, deployment, and maintenance of AI and machine learning models that drive innovation in our global content platform.This is an exciting opportunity for a talented individual to work closely with cross-functional teams to integrate AI solutions into existing systems and...

  • Social Media Content Specialist

    3 weeks ago

    Bengaluru, Karnataka, India VerSe Innovation Full time

    We are seeking a highly motivated and creative Social Media Content Specialist to join our team at VerSe Innovation. As a key member of our marketing department, you will be responsible for developing and implementing engaging social media content strategies that align with our company goals.About the RoleThis is an excellent opportunity for someone who has...

  • B2B Content Strategist

    6 months ago

    Bengaluru, India Pepper Content Full time

    We are looking for a B2B Content Strategist who has a strong background from content marketing agency or publishers where your customer portfolio includes enterprise brands who provide services and products related to Digital Transformation, Cyber Security, Cloud Computing, Artificial Intelligence, Blockchain etc. across diverse industries such as...

  • Digital Content Innovator

    4 hours ago

    Bengaluru, Karnataka, India Ziniosa Full time

    Unlock Your Creative Potential as a Digital Content Innovator at ZiniosaWe're seeking an exceptional Social Media Content Creator to join our team at Ziniosa. If you have a passion for storytelling and a knack for crafting captivating content that resonates with diverse audiences, we'd love to hear from you!About the RoleThis is a dynamic opportunity to...

  • B2b content strategist

    4 weeks ago

    Bengaluru, India Pepper Content Full time

    We are looking for a B2 B Content Strategist who has a strong background from content marketing agency or publishers where your customer portfolio includes enterprise brands who provide services and products related to Digital Transformation, Cyber Security, Cloud Computing, Artificial Intelligence, Blockchain etc. across diverse industries such as...

  • B2B Content Strategist

    6 months ago

    Bengaluru, India Pepper Content Full time

    We are looking for a B2B Content Strategist who has a strong background from content marketing agency or publishers where your customer portfolio includes enterprise brands who provide services and products related to Digital Transformation, Cyber Security, Cloud Computing, Artificial Intelligence, Blockchain etc. across diverse industries such as...

  • B2B Content Strategist

    6 months ago

    Bengaluru, India Pepper Content Full time

    We are looking for a B2B Content Strategist who has a strong background from content marketing agency or publishers where your customer portfolio includes enterprise brands who provide services and products related to Digital Transformation, Cyber Security, Cloud Computing, Artificial Intelligence, Blockchain etc. across diverse industries such as...

  • Innovative Content Strategist

    1 week ago

    Bengaluru, Karnataka, India Studio 9 Full time

    We are seeking a highly skilled Social Media Manager & Content Creator to join our team at Studio 9 in Bangalore. This exciting role offers the opportunity to develop and execute innovative social media plans that align with our brand and engage our audience across all platforms.Job DescriptionDevelop and Execute Social Media Strategies: Craft and implement...

  • Marketing Innovations Lead

    3 weeks ago

    Bengaluru, Karnataka, India 314e Corporation Full time

    Transformative Content Marketing RoleWe are seeking a seasoned Content Marketing Manager to spearhead innovative marketing initiatives at 314e Corporation.About the Opportunity:This is an exceptional chance to work with a Best in KLAS Healthcare software company, driving cutting-edge content marketing strategies that capture and amplify the voice of the...

  • Visual Content Creator for Influencer Marketing

    6 days ago

    Bengaluru, Karnataka, India VerSe Innovation Full time

    About VerSe Innovations Pvt LtdWe are a digital innovation company that crafts impactful experiences. Our Influencer Marketing Team is looking for a talented Graphic Designer to create visually stunning content and support our campaigns across social media, web, and other platforms.Key Responsibilities:Design engaging visuals for digital campaigns, social...

  • ▷ [High Salary] B2B Content Strategist

    3 weeks ago

    Bengaluru, India Pepper Content Full time

    We are looking for a B2B Content Strategist who has a strong background from content marketing agency or publishers where your customer portfolio includes enterprise brands who provide services and products related to Digital Transformation, Cyber Security, Cloud Computing, Artificial Intelligence, Blockchain etc. across diverse industries such as...

  • Innovative Content Strategist

    4 weeks ago

    Bengaluru, Karnataka, India Zensciences Full time

    Job Description:Zensciences, a pioneer in content-driven engagement, seeks an exceptional B2B Content Writer to lead the creation of high-quality solutions for clients. With a focus on storytelling and marketing, this role is instrumental in differentiating our clients in the market.Responsibilities:Develop and review content for accounts within your...

  • Creative Content Strategist for AI Innovation

    3 weeks ago

    Bengaluru, Karnataka, India Murf AI Full time

    About Murf AIMurf AI is a revolutionary company that's changing the way businesses approach creative workflows. By harnessing the power of cutting-edge AI technology, we're empowering L&D and creative teams to become dynamic forces.Salary: $80,000 - $110,000 per yearWe're looking for a highly skilled Content Writer to join our team. As a key member of our...

  • Content Writer Intern

    6 months ago

    Bengaluru, India Vain innovation Full time

    As a Content Writer Intern, you will have the opportunity to develop your writing skills and gain valuable experience in the world of content creation. You will work closely with our content team to produce high-quality, engaging content for various platforms, including our website, blog, social media, and marketing materials. **Responsibilities**: -...

  • Senior Curriculum Manager

    1 week ago

    Bengaluru, India LEAD School Full time

    Senior Curriculum Manager - EnglishLocation: Mumbai / Bangalore / DelhiAbout us:LEAD is the market leader and the first edtech UNICORN of 2022. It is the fastest-growing School EdTech company in India. Fortune has recognized us as one of India’s top 24 Employers of the Future in June 2022. We partner with Affordable Private Schools across the country and...

  • Lead Content Strategist

    1 month ago

    Bengaluru, Karnataka, India WELLS FARGO BANK Full time

    About this RoleWe are seeking a highly skilled Lead Content Designer to join our team at Wells Fargo Bank.This is an excellent opportunity for a talented copywriter to leverage their expertise in content strategy and customer experience to deliver engaging digital experiences.As a Lead Content Designer, you will collaborate with visual design, product, and...