Product Marketing Specialist

2 months ago

Bengaluru, India Kasplo Full time

About Us:

Kasplo is on a mission to empower marketers with cutting-edge tools to enhance outreach, lead generation, and engagement. As we continue to grow, we are looking for a Product Marketing Specialist who will drive our marketing strategy and help elevate our brand in the market.


What You'll Do:

  • Lead marketing initiatives across multiple channels, including email, social media, and SEO.
  • Develop and execute cold email marketing campaigns to drive conversions and nurture leads.
  • Optimize website performance through SEO best practices to increase organic visibility.
  • Manage and grow our social media presence, crafting compelling content and strategies to build community engagement.
  • Collaborate with internal teams (sales, product, customer success) to ensure cohesive marketing efforts aligned with business goals.
  • Monitor and analyze marketing performance metrics to refine strategies and improve results.
  • Stay updated on industry trends and competitor activities to maintain a competitive edge.


What We're Looking For:

  • 2-3 years of relevant experience.
  • Proven track record of driving successful marketing campaigns and increasing brand visibility.
  • Ability to work in a fast-paced, growing company, preferably in a SaaS or marketing tools environment.
  • Strong communication skills and ability to craft clear, engaging messages tailored to our audience.
  • Experience with marketing automation tools and CRM systems is a plus.


Preferred Qualifications:

  • Prior experience in a similar industry, such as SaaS or digital marketing.
  • Knowledge of the latest SEO and social media trends.
  • Strong analytical skills to measure performance and optimize strategies.


Why Kasplo?

At Kasplo, you'll have the opportunity to shape our marketing strategy, work with a passionate team, and be part of a company that is constantly innovating. We offer a flexible, remote working environment and a culture that fosters growth and collaboration.

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