Media Performance Associate Manager

3 months ago


Gurugram, India Publicis Groupe Full time

Job Description

Your responsibilities as a Media Performance Associate Manager (Programmatic) – 

Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues

Conduct full analysis of campaign performance, optimizations, issues, etc 

Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives

Traffic all creatives into platform and set up campaigns prior to launch date

Maintain knowledge of media technology buying platforms and analytic tools 

Navigate through variety of third-party systems to complete monthly billing documentation

Analyse campaign performance and make strategic investment and tactical media optimizations

 Provide clients with programmatic media recommendations and optimization strategies that align with objectives 

Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

Qualifications

You will fit right in if you have –

2- 4 years of experience, at an advertising agency, publisher, or ad tech provider

Graduate / BE/B.Tech/MBA 

Extremely strong understanding of Online Media and Programmatic experience

Working knowledge on the following will be an added advantage

DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage 

Should be aware of Adserving technologies, and analytical tools like GA and Omniture

Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc

Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight 



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