Media Performance Associate Manager
4 months ago
Job Description
Your responsibilities as a Media Performance Associate Manager (Programmatic) –
Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
Conduct full analysis of campaign performance, optimizations, issues, etc
Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
Traffic all creatives into platform and set up campaigns prior to launch date
Maintain knowledge of media technology buying platforms and analytic tools
Navigate through variety of third-party systems to complete monthly billing documentation
Analyse campaign performance and make strategic investment and tactical media optimizations
Provide clients with programmatic media recommendations and optimization strategies that align with objectives
Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
Qualifications
You will fit right in if you have –
2- 4 years of experience, at an advertising agency, publisher, or ad tech provider
Graduate / BE/B.Tech/MBA
Extremely strong understanding of Online Media and Programmatic experience
Working knowledge on the following will be an added advantage
DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage
Should be aware of Adserving technologies, and analytical tools like GA and Omniture
Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc
Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight
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