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Digital Marketing Manager

3 months ago

Udaipur, India FAIRMONT Full time
Job Description

The overall scope of the position is to maintain and execute the hotel’s Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization.

Main responsibilities:

 

  • Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
  • Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
  • Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
  • Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
  • Reporting and Analysis of Web Direct and Indirect performance
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
  • Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
  • Monitor and assist in ensuring Rate parity together with the Revenue Director throughout all distribution channels
  • Manage Hotel’s online reputation
  • Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Ensure Accor App visibility and usage uplift across the hotel
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

Qualifications

  • A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
  • A degree in Hospitality Management or Marketing and Communications
  • Excellent English, both verbal and written
  • Strong understanding of current digital marketing concepts, strategy and best practice
  • Excellent Presentation and customer relationship skills
  • Energetic and passionate to work
  • Innovative approach to work


Additional Information

Our commitment to Diversity & Inclusion:

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent.