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Digital Marketing Manager

6 months ago

Udaipur, India Accor Full time

Company Description

Your Fairmont Journey Starts Here:

Are you a someone with a passion for excellence and a flair for exceptional hospitality? Fairmont Udaipur Palace invites you to embark on an unforgettable journey of luxury and join our pre-opening team.


Job Description

The overall scope of the position is to maintain and execute the hotel’s Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization.

Main responsibilities:

Build Digital yearly plan and budget for the hotel across Direct & Indirect channels Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect) Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers Reporting and Analysis of Web Direct and Indirect performance Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines Monitor and assist in ensuring Rate parity together with the Revenue Director throughout all distribution channels Manage Hotel’s online reputation Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Ensure Accor App visibility and usage uplift across the hotel Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate
Qualifications
A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail A degree in Hospitality Management or Marketing and Communications Excellent English, both verbal and written Strong understanding of current digital marketing concepts, strategy and best practice Excellent Presentation and customer relationship skills Energetic and passionate to work Innovative approach to work
Additional Information

Our commitment to Diversity & Inclusion:

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent.