PPC Experts

4 weeks ago

Mumbai, India Easeconnct Hr Services Pvt Ltd Full time

Responsibilities:

1. Advertisement Strategy and Planning:

Develop comprehensive advertisement strategies for Amazon and other relevant e-commerce platforms in India and the United States, considering product types, target audiences, and market trends.

Conduct thorough market research and competitive analysis to identify opportunities and define effective advertising approaches for different product categories and brands.


2. Campaign Creation and Optimization:

Create and manage PPC campaigns across various platforms, ensuring optimal keyword targeting, budget allocation, and bidding strategies.

Continuously monitor and analyze campaign performance, making data-driven decisions to optimize campaigns for improved ROI, lower ACoS (Advertising Cost of Sales), and increased sales.


3. Keyword Research and Analysis:

Conduct in-depth keyword research and analysis to identify high-performing keywords and negative keywords, refining targeting strategies to improve ad relevancy and reach.

Regularly update keyword lists, match types, and bid strategies based on performance and market dynamics.

4. Ad Copy and Creative Development:

Collaborate with creative teams to develop compelling ad copies and visuals that resonate with the target audience and drive engagement.

Test and iterate on ad creatives to optimize click-through rates (CTR) and conversion rates.

5. Marketplace Expansion:

Strategically plan and execute the expansion of advertising efforts onto new and emerging ecommerce platforms, ensuring consistent brand messaging and performance tracking.

6. Budget Management and Reporting:

Efficiently manage advertising budgets and allocate funds based on campaign performance and goals.

Generate regular performance reports, analyze key metrics, and provide actionable insights to stakeholders for informed decision-making.

7. Cross-functional Collaboration:

Collaborate closely with other teams such as Sales, Product Management, and Data Analytics to align advertising strategies with broader business objectives and product launches.


Desired Candidate:

Experience: 3-5 years of experience in E-commerce domain

At least 3 years of recent and hands-on experience with managing Amazon ads

Should have worked with agency / B2C brands in past and should have handled high ads budget (tens of thousands of USD).

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