Search Engine Optimization

3 weeks ago


Mumbai, India Zigsaw Full time
SEO Specialist responsibilitiesinclude:
  • Optimizing copy and landingpages for search engine optimization
  • Performingongoing keyword research including discovery and expansion ofkeyword opportunities
  • Researching andimplementing content recommendations for organic SEOsuccess
JobbriefWe are looking for an SEO/SEM expert tomanage all search engine optimization and marketingactivities.You will be responsible formanaging all SEO activities such as content strategy link buildingand keyword strategy to increase rankings on all major searchnetworks. You will also manage all SEM campaigns on Google Yahooand Bing in order to maximizeROI.Responsibilities
  • Executetests collect and analyze data and results identify trends andinsights in order to achieve maximum ROI in paid searchcampaigns
  • Track report and analyze websiteanalytics and PPC initiatives andcampaigns
  • Manage campaign expenses staying onbudget estimating monthly costs and reconcilingdiscrepancies.
  • Optimize copy and landing pagesfor search engine marketing
  • Perform ongoingkeyword discovery expansion andoptimization
  • Research and implement searchengine optimization recommendations
  • Researchand analyze competitor advertisinglinks
  • Develop and implement link buildingstrategy
  • Work with the development team toensure SEO best practices are properly implemented on newlydeveloped code
  • Work with editorial andmarketing teams to drive SEO in content creation and contentprogramming
  • Recommend changes to websitearchitecture content linking and other factors to improve SEOpositions for targetkeywords.
Office working day :Monday to SaturdayShould have good knowledgeof On page & Off Page.Minimum Expshould be 2.5Years.

optimization,searchengine optimization,web analytics,roi optimization,ppc,budgetanalysis,budget estimating,strategy,sem,content strategy,roistrategies,research,campaigns,landingpages,seo



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