Search Engine Optimization Specialist

1 month ago

Mumbai, India Boston Institute of Analytics Full time

Responsibilities:

 

Keyword Research and Analysis:

Conduct thorough keyword research to identify relevant search terms and phrases with high search volume and low competition.


On-Page Optimization:

Optimize website content, meta tags, headings, and URLs for targeted keywords. Ensure proper keyword placement, density, and relevancy to improve search engine rankings.


Technical SEO:

Identify and resolve technical issues that may impact website performance and search engine visibility, such as crawl errors, broken links, site speed optimization, and mobile responsiveness.


Off-Page Optimization:

Develop and execute link-building strategies to acquire high-quality backlinks from authoritative websites. Monitor backlink profile and disavow toxic links to maintain website credibility.


Content Strategy:

Develop and implement content strategies to create valuable, engaging, and SEO-friendly content that resonates with target audiences.


Local SEO:

Optimize website for local search by creating and optimizing Google My Business listing, local citations, and geo-targeted keywords.


SEO Audits and Reporting:

Perform comprehensive SEO audits to assess website performance, identify optimization opportunities, and track progress over time.


Stay Updated with SEO Trends: Stay informed about industry trends, algorithm updates, and best practices in SEO. 

 


Requirements and skills:


  • Minimum 4 years of SEO experience in an agency
  • Proven SEO experience managing on-page, off-page, content, WordPress
  • Solid understanding of SEO, on page (technical), off page(link building, broken links, guest blogging etc)
  • In-depth experience with website analytics tools (e.g., Google Analytics)
  • Working experience with Google Search Console and Google Tag Manager
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO

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