Search Engine Optimization Specialist

1 month ago

Mumbai, India Code Rustlers Full time
Looking for a digital marketing specialist specialised in seo.

You will only be working on Organic Marketing efforts for the first 2 months, mostly on SEO, AND Lead generation doing cold linkedin outreach / cold email outreach.

We work on custom IT software requirements, with a focus on generative AI based software solutions. We also have plans to work on our own SAAS products in the near term, and transition away from IT services once we have product market fit with our saas product.

Only apply to this role if you are willing to work in a fast paced startup, in the hot field of generative AI.

I have a fast paced working style, and believe in working with people who work in a highly productive manner.

Location: On site , Mumbai , Khar West

As a digital marketing specialist, you will have the following roles and responsibilites:

Responsibilities

- Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.- Conduct keyword research to identify relevant and high-performing keywords for content optimization.- Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.- Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.- Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.- Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.- Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.- Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.- Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.- Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.

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