Assistant Product Marketing Manager

4 weeks ago

Vadodara, India Agrinext Consultancy Full time

Department:

Sales & Marketing


Designation /POSITION:

Assist. Manger Product Marketing


Reports to:

SBU Head Business Development


Purpose:

A product marketing manager will be responsible for overseeing the creation and distribution of promotional campaigns for key products. This individual will have a keen understanding of the products target audience, and in-depth knowledge of relevant product features.


Key Responsibilities:

Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. Their tasks include the following:

Foundational marketing and campaign management experience

Project management skills

Strong organizational and communication skills

The ability to analyze relevant information and make informed decisions.

The ability to prioritize tasks and responsibilities across projects

Researching the market to learn the competitive environment.

Working with the marketing team to create materials that highlight product features and benefits.

Developing the go-to-market strategy / Firm grasp of ways to develop strategic product marketing campaigns

Working with product management to define goals and metrics for the product launch.

Strong written and verbal communication skills

Deep understanding of market trends and product life cycles


Key Responsibility:

Another major responsibility of a product marketing manager is to conduct extensive market research to:

Understand the pain points of the target audience or identify gaps in the market.

Validate the need for a product idea on behalf of the key stakeholders.

Come up with unique product features and create a positive customer experience.

Create resources for the sales team to help convert SQLs.

Ensure that the market demands align with the expectations of the stakeholders.


Own the Go-to-Market (GTM) Plan for the Product:

Its different from a traditional marketing strategy in the sense that its more focused on the short run, rather than the long run. A marketing strategy is focused on communicating the value proposition over a defined period, whereas the focus of a GTM plan is new product launches.

The PMM is responsible for creating and executing a solid GTM plan for a new product.


Specify the Value Proposition, Positioning, and Messaging

Based on the initial research, the product marketing manager first specifies the exact value proposition of the new product. This could be a feature, a benefit, or any other intrinsic value that makes the product attractive in the eyes of the target audience.

Based on the positioning, values, and other key factors works on developing the messaging. Its basically a list of key messages that a brand wants to use to communicate with the target audience to capture its interest.


Create and Execute a Practical Marketing Strategy

Conduct comprehensive competitive analysis to inform strategic planning and positioning.

Formulate strategies to exploit competitors weaknesses and counter their strengths.

Building and managing a brand for the product

Looking after individual marketing initiatives (content, SEO, paid ads, special events, lead generation initiatives, etc.)

Aligning with the sales team and providing training and resources to personnel

Specifying metrics that align with the strategic goals.

Coming up with a distribution strategy and executing it.


Maintain Consistent Communication with Stakeholders

product marketing manager is also expected to maintain strong communication with all of the key stakeholders:

Report to the Team on the progress of marketing initiatives

Acting as a voice for the target customers to ensure a great product.

Ensure smooth collaboration between the different team members.


Find Out New Product Opportunities

Skill

Major skill is to have updated Trend Digital skill

Communication

SharePoint

Editing

Microsoft Office

Adobe Acrobat

PowerPoint


Digital MARKETING : Website Messaging / Digital Marketing:

Refine and optimize product messaging on web pages to ensure clarity, engagement, and conversion.

Implement A/B testing, analyze user behavior, and gather feedback to continually enhance the messaging for effectiveness and resonance with the target audience.

Work on strategies to increase page engagement, ensuring content relevancy, visual appeal, and intuitive navigation to keep the audience engaged and drive conversions.

Collaborate with the content and design teams to develop compelling, informative, and engaging content.

Develop and optimize call-to-actions and user journeys to increase demo trial sign-ups.


Experience

3-5+ Years Experience in Marketing


Educational Qualifications

Bachelors degree in business administration, Marketing, or related field

Ability to multi-task

Strong verbal, written, and organizational skills

Market Research and Product Management skills

Expertise in developing and executing go-to-market strategies for enterprise-grade SaaS products

Experience in Sales and Product Marketing

Excellent written and verbal communication skills

Ability to lead and mentor a team


HQ & REPORTING

Head Quarter will be at Gujarat (Baroda)

Reporting : Head BD


Who we are:

Purpose-driven organization and has gone past just offering irrigation solutions. In India, we are a family of over 1500 professionals working in unison and ensuring that the world is never deprived of food and agriculture, and for farmers, agriculture turns into a profitable business. We began our journey in 1997 and have grown over the years to become a true irrigation partner for farmers across the country. We consider our employees, clients and our associates to be a part of our family and strive for the well-being of everyone involved in the agricultural ecosystem.

We welcome professionals and aspiring professionals from every levels right from students, freshers, to seasoned professionals and freelancers


Why apply:

You will closely work with decision makers as well as implementors. This position offers a chance to suggest your ideas and see them getting implemented. You get an opportunity to create a positive impact not only on business but on society at large. This position provides a future of limitless opportunities.

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