Sr Marketing Manager

5 months ago

Bengaluru, India ASSPL - Karnataka Full time
Are you looking to transform the way India buys and sells and eventually change millions of lives? Do you want to work at a team where you are the owner, where you are encouraged to build, and where you have the autonomy to push boundaries?
Amazon runs a highly successful Events program offering customers and sellers compelling value propositions via large tent pole (e.g. Diwali) and non-festive (e.g. Jan, May, Aug ARTs) events around the year. We are looking for a strong Sr. Program Manager with the vision, and operational capability to build and deliver high fidelity events.

You will work closely with key stakeholders to plan and execute these. This role is inherently high-visibility and cross-functional, requiring synergy and influence with many consumer business units across Amazon. A successful candidate will be highly organized, analytical, excel at managing and influencing broad stakeholder groups, able to work extremely effectively in a complex organization, and adept at synthesizing a variety of inputs into a successful event. This will require excellent written and oral communication skills, data-driven analyses and insights, excellent business judgment, strong interpersonal skills, deep curiosity about how things work, and a passion for customers. S/he must enjoy context-switching and operating at all levels of the organization to deliver results. A successful candidate will be a thought leader who inspires other teams by example to invent and execute on behalf of Amazon’s customers.

Key responsibilities:
This role is responsible for not only running high fidelity events but more importantly, invent and simplify on behalf of various operational teams. This includes identifying and driving significant efficiency improvement and effort reduction via new processes and / or process improvement across multiple teams.

The ARTs Program Manager role demands a high degree of adherence to the “Plan – Execute – Manage – Monitor” framework.
- Planning includes - (a) conceptualization and alignment on event construct (b) goal setting and goal handshakes for the event in collaboration with category, traffic finance and XCM teams, (c) setting up and aligning the stakeholders on the event playbook.
- Execution includes - (a) ensuring teams deliver to the playbook and manage deviations where required, (b) tracking and reporting against key milestones.
- Managing includes - (a) issue and conflict resolution, (b) assisting in experimentation plans.
- Monitoring includes (a) running the virtual conference rooms, (b) establishing mechanisms to close the loop on AIs emanating from the standups, and (c) ensure any deviation in leading indicators for the event or red flags are communicated and addressed.

The role is cross functional requiring the incumbent to work closely with leaders in Category, Deals, XCM, S&OP, CS, Affordability, Prime, Tech and Program teams to drive alignment and ensure timely closures on milestones to successfully deliver an event.

BASIC QUALIFICATIONS

- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience leading go-to-market for consumer software or hardware product launches

PREFERRED QUALIFICATIONS

- Experience with customer segmentation, profiling, and targeting

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